Growth Marketer

Wing Assistant; Oxford; Remote; GBP 70,000 - 85,000; Full time

Job summary

A leading company is seeking a Growth Marketer to drive acquisition and conversion across digital channels. This hands-on role requires strong performance marketing skills and the ability to operate across various marketing initiatives. You will collaborate closely with the marketing team to scale campaigns and launch new initiatives, making a significant impact in a remote-first environment.

Qualifications

• 3+ years of experience in digital marketing focused on performance marketing.
• Proven ability to manage significant budgets across major platforms.
• Experience with AI tools like ChatGPT.

Responsibilities

• Manage and optimize campaigns across Google, Meta, LinkedIn, and Bing.
• Build, test, and optimize landing pages using CRO best practices.
• Work closely with the SVP of Marketing on go-to-market strategies.

Skills

Analytics

Performance Marketing

Copywriting

Creativity

Collaboration

Tools

Google Ads

Meta Ads

LinkedIn Ads Manager

GA4

Framer

Zapier

Job description

Join to apply for the Growth Marketer role at Wing Assistant

Job Overview

We are looking for a Growth Marketer to drive acquisition, conversion, and experimentation across all major digital channels. This is a hands-on, full-stack marketing role for someone with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.

Key Responsibilities

• Performance Marketing: Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, and Bing. Research keywords, create campaigns, manage bidding strategies, test creatives. Launch and experiment with new platforms (Reddit, X/Twitter, TikTok, programmatic, etc.). Analyse ad performance, conversion paths, and CAC metrics with strong analytical rigour.
• Landing Pages & CRO: Build, test, and optimise landing pages (Framer experience strongly preferred). Implement A/B tests and multivariate tests to improve conversion rates. Track behavioural data using tools like Hotjar, GA4, or similar.
• Strategy & Execution: Work closely with the SVP of Marketing on new go-to-market strategies. Ideate and execute growth experiments. Own and drive special projects across lifecycle, funnel optimisation, or community.
• Marketing Operations: Support hiring and onboarding of new marketing team members. Fill operational gaps across SEO, lifecycle, or communications as needed. Build systems and documentation to enable scale.
• Creatives & Copy: Capable of producing and testing basic creatives. Strong written English and copy instincts. Familiarity with short-form video formats, motion graphics tools, or Canva/Figma is a bonus.
• Cross-Channel Growth: Assist with influencer outreach, co-marketing, affiliate testing. Manage email flows or lifecycle campaigns. Collaborate with product and content teams to shape messaging across touchpoints.

Qualifications

• 3+ years of experience in digital marketing, with a focus on performance marketing and B2B.
• Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.
• Experience building or optimising landing pages with CRO best practices.
• Experience using AI tools such as ChatGPT, Claude, etc.
• Startup or high-growth company background is preferred.
• Experience with SaaS tools and/or AI products is a plus.

Skills

• Deep understanding of marketing fundamentals, analytics, and experimentation.
• Proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer.
• Strong copywriting and design sensibility; capable of producing assets or guiding freelancers.
• Experience with marketing automation tools like Zapier, n8n, Make, etc.
• Bonus: experience with email marketing platforms and influencer outreach.

Mindset

• Self-starter who thrives in ambiguity and rapid iteration.
• Collaborative team player with a low ego, willing to do hands-on work.
• Operates with urgency, prioritising outcomes over activity.
• Excited to work across time zones and handle various projects.

Additional Details

This is a remote-first role open to applicants from the UK. Salary range is £70,000–£85,000 per year, depending on experience. Immediate joiners preferred. We are actively hiring.