Marcom PR Manager, Europe

POP MART UK LIMITED; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

POP MART UK LIMITED is seeking a regional PR leader to drive public relations across Europe and the UK. You will develop localized PR initiatives, manage media relationships, protect and enhance brand reputation, and collaborate with the global PR team to ensure consistent messaging.

You'll work with cross-cultural teams, translate strategy into local campaigns, monitor media trends and respond to issues, while aligning with the Group’s global communications priorities.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related discipline.
• Minimum of five years in public relations, journalism, brand management, or related field.
• Experience across cultures or markets is a plus.

Responsibilities

• Develop regional PR strategies and plans aligned with global priorities.
• Lead media relations and brand communications across Europe and the UK.
• Monitor media and manage crisis communications; craft effective responses.
• Coordinate with local teams, agencies, and partners to deliver PR initiatives.
• Communicate regional developments and market trends to the global PR team.
• Strengthen brand narrative and reputation for European audiences.

Skills

Public relations

Media relations

Brand management

Stakeholder management

Cross-cultural experience

English

Chinese

Education

Bachelor's degree in Public Relations/Communications

Job description

Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.

Role Overview

Responsible for leading public relations activities across Europe and the UK, ensuring alignment with the Group’s global communications strategy. The role will focus on developing localized PR initiatives, building and maintaining strong media relationships, and protecting and enhancing the company’s brand reputation across the region.

Responsibilities

• Regional PR Strategy and Planning: Support the development and implementation of regional PR strategies and communications plans, ensuring alignment with the Group’s overall brand positioning and global communications priorities while addressing the specific needs of European and UK markets.
• Media Relations and Brand Communications: Build and maintain strong relationships with key media outlets and journalists across Europe and the UK. Lead media engagement, coordinate interviews, and manage the development and distribution of brand communications and content.
• Media Monitoring and Crisis Communications: Develop and maintain effective media monitoring and early-warning processes to identify emerging issues and reputational risks. Lead local responses to significant media and reputational challenges, working closely with the Group’s PR team to develop and implement appropriate communications strategies.
• Stakeholder and Resource Coordination: Work closely with local teams, external agencies, and other partners to coordinate resources and ensure the effective planning and delivery of PR initiatives.
• Global and Regional Collaboration: Maintain regular communication with the Group’s global PR team, providing updates on regional developments, media coverage, and market trends. Contribute to the development and execution of global communications strategies, ensuring consistency across markets while accounting for local considerations.
• Brand Reputation and Narrative Development: Strengthen brand awareness, credibility, and reputation across Europe and the UK. Develop and refine the brand narrative for local audiences, ensuring consistent and effective messaging across relevant communications channels.

Requirements

• A bachelor’s degree or equivalent in Public Relations, Communications, Journalism, Marketing, or a related discipline.
• At least five years of professional experience in public relations, journalism, brand management, or a related field.
• Experience working across cultures or markets is an advantage.
• A strong understanding of the European and UK media landscapes, business cultures, and communications practices is essential.
• Candidates should demonstrate an understanding of the differences between European markets, particularly in relation to media environments, cultural nuances, and language requirements.
• Previous experience working in European or UK markets is highly desirable.
• Excellent written and spoken English and Chinese, with the ability to independently manage media relations, prepare communications materials, deliver presentations, and collaborate effectively with stakeholders from diverse cultural and professional backgrounds.
• Proficiency in at least one of the following languages would be an advantage: French, German, Spanish, Italian, Portuguese, or Dutch.
• A strong understanding of the European and UK media landscapes and public opinion environments, with an established network of relevant media contacts and industry relationships being an advantage.
• Strong communication, stakeholder management, and organisational skills, with the ability to work independently, manage multiple priorities, and collaborate effectively across different time zones.
• Proficiency in at least one of the following languages would be an advantage: French, German, Spanish, Italian, Portuguese, or Dutch.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.