Growth Manager (Digital Acquisition)

Joblogic Service Management Software; Birmingham; On-site; GBP 90,000 - 130,000; Full time

Job summary

Joblogic is seeking a Head of Growth (Digital Acquisition) to lead our MQL-driven growth engine. You will own multi-channel performance, coach two specialists, and partner with our embedded agency to scale ARR.

Expect data-led decision making, rigorous experimentation, and close collaboration with Sales to align on definitions and SLAs. This role reports into Growth leadership and focuses on higher-ACV, longer sales cycles, and upmarket expansion.

Qualifications

• Strong performance marketing and growth track record.
• Proven ability to grow MQLs while improving revenue.
• Deep hands-on expertise in Google Ads and LinkedIn Ads.
• Excellent analytics and reporting, HubSpot/Power BI familiarity.
• Ability to coach a small team and influence stakeholders.

Responsibilities

• Own multi-channel strategy across paid channels.
• Lead experimentation for ads, landing pages, and forms.
• Partner with Sales to align on MQL definitions and SLAs.
• Build forecasts and business cases for leadership.
• Manage two acquisition specialists and embedded agency.

Skills

Performance marketing

Growth

Digital acquisition

MQL growth

Google Ads

LinkedIn Ads

Data-driven decision-making

Tools

HubSpot

Power BI

Salesloft

Job description

Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 2013, we have grown from ~£500K ARR to ~£35M+ ARR and expanded our team from 11 to 500+ people.

Recently, we secured a strategic growth investment from Vista Equity Partners — a global technology investor specialising in enterprise software. This investment includes over £100 million in new primary capital and will fuel our next phase of growth by accelerating our AI-first roadmap, expanding our platform into CAFM (Computer-Aided Facilities Management) capabilities, and supporting our expansion across Europe and beyond.

With Vista’s backing, we’re transforming from a successful UK business into a global scaling SaaS rocket ship, and we’d love for you to join us on our journey to £100M ARR across international markets.

Joblogic provides software to service contractors who install and maintain the built environment. Our platform helps businesses streamline operations, improve profitability, ensure compliance, and achieve rapid growth. With over 100,000 users across industries including HVAC, plumbing, electrical maintenance, facilities management, and building fabric maintenance, we are entering a new era of intelligent automation, predictive maintenance, and data-driven decision‑making for service firms.

Role summary

We are hiring a Head of Growth (Digital Acquisition) to lead our acquisition engine with a clear focus on MQL delivery and ARR impact. You will be a player‑coach: hands‑on in key channels, while coaching two acquisition specialists and getting strong value from our embedded agency. You will bring rigour, pace, and clarity through data, experimentation, and excellent stakeholder management.

About Joblogic

Established in 1998, Joblogic is the UK’s leading Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam, supporting service contractors who install and maintain the built environment.

Since a management buyout in 2013, Joblogic has accelerated rapidly, scaling revenue from £500k to £25m and growing our team from 11 to nearly 500 people. With private equity backing, we have transformed from a small business into a high‑growth SaaS company with serious ambition. Our mission now is clear: build towards £100m ARR by expanding across international markets.

Joblogic helps field service businesses streamline operations, improve profitability, maintain compliance, and scale with confidence. Our customers rely on us to run critical day‑to‑day work, which means we care deeply about performance, reliability, and measurable impact.

Why this matters for this role: you will join at a stage where the foundations are strong, the ambition is big, and data‑led growth will directly shape the pace and direction of our next phase.

What you will be accountable for (primary success metrics)

• Deliver MQL volume to plan, with clear definitions, reporting, and SLA alignment with Sales.
• Improve MQL‑to‑SQL conversion rate by raising lead quality and tightening the handover.
• Secondary: ARR impact
• Improve contribution to new ARR by optimising for downstream conversion, not just top‑of‑funnel volume.
• Efficiency guardrails (must hold while scaling)
• CAC/CPA/CPL and ROAS are not the “north star”, but you will manage them as guardrails.
• You will actively reduce wasted spend and improve marginal returns.

2026 mission (strategic priority)

You will increase acquisition success in bigger businesses.

That means:

• messaging and proof points that resonate with more complex buying groups
• channel mix and targeting tuned for higher ACV, longer sales cycles, and higher scrutiny

Key responsibilities

Acquisition strategy and execution (hands‑on)

• Own the multi‑channel strategy and performance across key paid channels, including:
• Google Ads and Microsoft Ads
• Paid social (LinkedIn, Meta)
• Display/YouTube and remarketing
• Additional channels where justified (review sites, affiliates, industry partnerships)
• Build campaign structures that scale cleanly by:
• segment (bigger businesses, priority verticals, intent level)
• offer (demo, assessment, content, webinars)

Experimentation and conversion improvement

• Run a structured experimentation programme across:
• ads (targeting, creative, landing page alignment)
• landing pages and forms (CRO)
• lead capture paths and nurture routes
• Maintain an experiment log with hypotheses, expected lift, success criteria, and learnings.

Measurement, attribution, and insight (HubSpot + Power BI)

• Own reporting across:
• Power BI (executive reporting, trends, cohort movement)
• Ensure clean lifecycle tracking and accurate attribution:
• lifecycle stage definitions and data hygiene
• campaign‑to‑MQL reporting integrity
• Build forecasts and business cases that leadership can trust.
• Manage two acquisition specialists through:
• weekly performance reviews
• clear ownership boundaries and quality standards
• Manage our embedded agency with tight briefs, strong measurement, and accountability.
• Create a calm, high‑output team cadence: priorities, timelines, and decisions are explicit.

Stakeholder management and commercial influence

• Partner closely with Sales leadership and SDR/BDR teams (including Salesloft workflows) to:
• align on MQL definition and SLAs
• improve speed‑to‑lead and follow‑up sequences
• use feedback loops to improve lead quality
• Negotiate budgets and secure investment:
• present trade‑offs
• quantify expected impact
• explain risks and assumptions

Required experience

• Strong performance marketing / growth / digital acquisition (B2B SaaS strongly preferred).
• Proven track record delivering MQL growth at pace, while improving conversion to revenue.
• Deep hands‑on expertise in Google Ads (account structure, query strategy, bidding, audiences, measurement).
• Strong capability in LinkedIn Ads for B2B, plus additional paid channels.
• Strong analytics and reporting ability:
• HubSpot reporting and lifecycle stages
• Power BI fluency (or equivalent, with evidence of building decision‑grade reporting)
• Experience influencing stakeholders using data, not opinions.
• Demonstrated ability to coach and raise the bar for a small team.

Traits we will hire for (the difference between good and great)

• Detail‑obsessed: tracking, naming conventions, data hygiene, and QA are second nature.
• High learning velocity: fast, disciplined iteration with clear hypotheses and honest read‑outs.
• Commercial judgement: you know when to chase volume and when to protect quality.
• Calm leadership: you make the team better, and you bring the business with you.
• Strong written and verbal communication: crisp updates, clear decisions, no noise.

Nice to have

• Experience shifting upmarket (bigger businesses, higher ACV, longer cycle).
• Familiarity with working alongside SDR motion and sequencing in Salesloft.
• Experience with review sites and intent‑based channels in B2B software.

What you get

• Strong tools: HubSpot, Power BI, Salesloft.

A business that values data, clarity, and accountable growth.