Growth Marketing Manager

Log my Care; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Log my Care in London is seeking a commercially minded growth marketer to own our inbound engine and drive qualified pipeline. You will lead multi-channel strategies, own paid and organic acquisition, and leverage AI tools to speed up analysis.

Reporting to the Head of Marketing, you will optimize landing pages, build nurture journeys in HubSpot, and run experiments to improve CAC, CPL, and revenue. This role is based in London with in-office days Wednesdays and Fridays.

Qualifications

• Several years’ experience in growth marketing, preferably in B2B SaaS.
• Proven success in driving acquisition and conversion with measurable results.
• Strong data analysis, experimentation, and optimization mindset.

Responsibilities

• Own Inbound growth, building a high-performing acquisition engine that consistently delivers SQL and revenue.
• Set and execute multi-channel growth strategy across paid, organic, partnerships and emerging channels.
• Own paid acquisition across search and social, from strategy to budget allocation and scaling.
• Drive organic and new-channel growth across SEO, partnerships and emerging opportunities.
• Turn demand into qualified pipeline using HubSpot nurture journeys, segmentation and automation to SQL.
• Own our website as a growth channel, improving journeys and conversions via A/B testing.
• Run a rigorous experimentation programme to uncover repeatable growth levers.
• Use AI tools and automation to speed up workflows and sharpen analysis.
• Own growth reporting across CAC, CPL, conversion, lead quality, SQLs, pipeline, revenue and ROI.

Skills

Inbound growth

Multi-channel marketing

Paid acquisition

SEO

A/B testing

HubSpot analytics

AI tools

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Google Analytics

Job description

About Log my Care

Log my Care is transforming how social care is delivered. Our care management platform helps care teams cut admin, make smarter decisions and deliver better outcomes for the people they support.

More than 2,000 care providers already use Log my Care, and we’re just getting started. With a proven platform, a decade of care data and new AI-powered products, we’re pushing beyond digital care records to redefine what care technology can do.

We’re entering an ambitious new phase of growth, with big plans for our product, brand and market. If you want to help scale a business with real momentum, and make a meaningful impact along the way, this is the time to join us.

The role

Inbound growth is one of the biggest drivers of our business, and we're looking for someone who wants to own it.

Reporting to the Head of Marketing, you'll take ownership of our growth engine, with clear commercial ownership of pipeline and revenue. You'll be trusted to identify opportunities, test new ideas and use data to shape our growth strategy.

Responsibilities

• Own Inbound growth, building a high-performing acquisition engine that consistently delivers SQL and revenue targets.


• Set and execute our multi-channel growth strategy, identifying where and how we invest across paid, organic, partnerships and emerging channels.


• Own paid acquisition across search and social, from strategy and hands‑on execution to budget allocation, optimisation and scaling.


• Drive organic and new‑channel growth, working across SEO, partnerships and emerging opportunities to diversify acquisition.


• Turn more demand into qualified pipeline, using HubSpot to build nurture journeys, segmentation and automation through to SQL.


• Own our website as a growth channel, continually improving journeys, landing pages and conversion through A/B testing.


• Run a rigorous experimentation programme, testing channels, audiences, messaging and creative to uncover repeatable growth levers.


• Use AI tools and automation to speed up workflows and sharpen analysis.


• Own growth reporting and insight, across CAC, CPL, conversion, lead quality, SQLs, pipeline, revenue and ROI.

What we're looking for

You’re a commercially minded growth marketer who loves figuring out what makes growth happen. You combine strategic thinking with hands‑on execution, digging into the data, finding the biggest opportunities and moving quickly to test, learn and scale what works.

You'll bring:

• Several years’ experience and a strong track record owning and scaling growth, ideally in B2B SaaS and high-volume acquisition.


• Proven success improving acquisition efficiency and conversion, with clear commercial results.


• Deep hands‑on expertise across paid acquisition, CRO, A/B testing and landing‑page optimisation.


• Strong HubSpot and analytics capability, with the ability to diagnose funnel performance and turn insight into action.


• Experience building automated nurture journeys that convert demand into qualified leads.


• A strong understanding of SEO, organic growth and emerging acquisition channels.


• A highly experimental mindset and fluency with AI tools to work faster and unlock new growth opportunities.

What success looks like

• Consistently delivering ambitious SQL targets within our target CPL.


• A high‑velocity experimentation engine that continually uncovers and scales new growth levers.


• Increasing conversion across our website, landing pages and nurture journeys.


• A scalable, diversified acquisition engine with clear visibility into what drives growth.

The Interview process

• Stage 1 – Exploratory video call with talent partner (25 mins)


• Stage 2 – Experience & skills video interview with Marion, Head of Marketing (45 mins)


• Stage 3 – In‑person task with the Marketing Team (1 hour)


• Stage 4 – Culture interview with Lizzie, Sales & Marketing Director (20 minutes)

This role is based in London, and our in‑office days are Wednesdays & Fridays.

D&I Statement

Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.