Acquisition Manager

Got The T-Shirt; Greater Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Pension scheme

Private medical insurance

Cycle to work scheme

Birthday off

Flexible working

Job summary

Got The T-Shirt is seeking an ambitious Acquisition Manager in Manchester to lead and deliver customer acquisition campaigns. You will balance brand-building with performance marketing, using data to shape campaigns that deliver measurable results across paid media, CRM, search, social, and influencer activity.

You will manage external agencies and a small internal team, driving strategy, budget planning and continuous optimisation for growth. This is a hybrid role requiring 1 day in the office.

Qualifications

• Experience leading multi-channel acquisition campaigns in a marketing environment.
• Strong understanding of performance marketing including paid search and social.
• Excellent analytical skills with the ability to translate data into commercial actions.

Responsibilities

• Own the customer acquisition strategy across multiple products and services.
• Plan, forecast and optimise marketing budgets to maximise ROI.
• Lead paid search and paid social campaigns with external agencies; manage internal team.
• Oversee CRM strategy including segmentation, automation and journeys to boost conversions.
• Improve organic traffic with agency partners and AI-driven discovery platforms.
• Collaborate with digital experience teams to boost website performance and conversion rates.

Skills

Acquisition campaigns

Performance marketing

CRM

Budget forecasting

Job description

Location: Manchester (Hybrid, 1 day a week in office)

Reports to: Head of Performance

About the Role

One of our favourite clients is looking for an ambitious Acquisition Manager to lead the strategy and delivery of customer acquisition campaigns, driving sustainable growth through a mix of performance marketing, CRM, brand activity and digital optimisation.

This is a fantastic opportunity for a commercially minded marketer who enjoys balancing brand-building with performance marketing, using data and insight to shape campaigns that deliver measurable results. You'll work across paid media, CRM, search, social and influencer activity, while managing external agency partners and leading a small internal team.

If you enjoy combining strategic thinking with hands-on campaign management and are passionate about continuous optimisation, this could be the ideal next step.

• Own the customer acquisition strategy, driving sustainable growth across multiple products and services.
• Plan, forecast and optimise marketing budgets to maximise performance and return on investment.
• Work closely with digital agency partners to deliver high-performing Paid Search and Paid Social campaigns.
• Oversee acquisition activity from planning through to optimisation, ensuring campaigns remain on track against budgets and KPIs.
• Lead CRM strategy, including audience segmentation, automation and customer journeys to increase engagement and conversions.
• Support the continued growth of organic traffic, working with agency partners to improve visibility across search and emerging AI-driven discovery platforms.
• Collaborate with digital experience teams to improve website performance and conversion rates through testing and optimisation.
• Monitor campaign performance and turn data into meaningful insights and recommendations.
• Deliver regular reporting on campaign performance, highlighting opportunities, risks and areas for optimisation.
• Use customer and market insight to shape future acquisition strategies and improve campaign effectiveness.

Brand & Campaign Development

• Deliver brand-led acquisition campaigns that balance long-term awareness with short-term commercial performance.
• Work closely with Brand and Content teams to ensure messaging is consistent and aligned across all acquisition channels.
• Measure brand performance and continually refine campaigns based on insight and results.
• Lead and support a small marketing team, providing coaching, guidance and development.
• Build strong relationships across internal teams and external agency partners.
• Champion a culture of continuous improvement, innovation and collaboration.

What We're Looking For

• Experience leading multi-channel acquisition campaigns within a marketing environment.
• Strong understanding of performance marketing, including Paid Search, Paid Social, CRM and digital acquisition.
• Experience managing external agencies and collaborating with internal stakeholders.
• Strong analytical skills with the ability to translate data into commercial recommendations.
• Experience managing budgets, forecasting performance and optimising marketing spend.
• Confident leading projects, influencing stakeholders and managing competing priorities.
• You're commercially minded and passionate about delivering measurable growth.
• You enjoy balancing brand marketing with performance-driven acquisition.
• You're analytical, naturally curious and always looking for opportunities to improve results.
• You're collaborative, proactive and confident managing both people and agency partners.
• You're thriving in a fast-paced environment where innovation and continuous improvement are encouraged.

Perks and Benefits

• 25 days AL increasing to 26 on 3 years’ service, 27 days on 5 and 28 on 7
• Additional annual day off for your birthday
• Salary Sacrifice Pension scheme
• Life assurance
• Cash plan health and wellbeing benefit including EAP and counselling service
• Company sick pay
• Cycle purchase loans, season tickets loans and interest free staff loans
• Non contractual annual bonus scheme relating to individual and organisational performance

Ready to drive customer growth?

If you're an experienced acquisition or digital marketing professional looking to take ownership of a high-impact marketing function, we'd love to hear from you.