Creator-Focused Product & Brand Marketing Lead

inMusic Brands, Inc.; Cambridge; On-site; GBP 90,000 - 130,000; Full time

Job summary

inMusic Brands, Inc. is seeking a Product & Brand Marketing Lead in Cambridge, UK to shape how brands’ products connect with creator value across the portfolio.

The role bridges product strategy, brand positioning, audience insight, GTM planning, launch execution, and commercial alignment. You will translate strategy into measurable market impact and drive cross-functional collaboration to deliver integrated campaigns.

Qualifications

• Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles.
• Ability to translate product capabilities and customer insight into clear positioning and messaging.
• Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and support.
• Commercial judgment using data, customer feedback, market intelligence, and competitive insight.
• Ability to manage ambiguity and drive clarity around strategy, ownership, timing and trade-offs.
• Excellent written and verbal communication skills, including executive-ready narrative development for creative and campaigns teams.
• Interest in music creation, creator communities, and technology's role for musicians/producers/DJs.

Responsibilities

• Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and commercial priorities.
• Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products, campaigns, or portfolio initiatives.
• Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics to deliver integrated launches.
• Use market research, customer insight, product data, and performance reporting to guide decisions.
• Identify opportunities to extend product stories, creator audiences, and market insights across the portfolio.
• Create briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts.
• Help establish repeatable product and brand marketing practices for better alignment and outcomes.

Skills

Product marketing

Brand marketing

Go-to-market

Lifecycle marketing

E-commerce

Marketing leadership

Job description

inMusic Brands, Inc. is seeking a Product & Brand Marketing Lead in Cambridge, UK to shape how brands’ products connect with creator value across the portfolio.

The role bridges product strategy, brand positioning, audience insight, GTM planning, launch execution, and commercial alignment. You will translate strategy into measurable market impact and drive cross-functional collaboration to deliver integrated campaigns.