Growth-Focused Marketing Analytics Analyst

DataCareers; United Kingdom; On-site; GBP 30,000 - 46,000; Full time

Job summary

DataCareers in the United Kingdom is seeking a Marketing Analyst to collect, analyse and interpret marketing and business data to drive customer acquisition, engagement, retention and revenue growth.

The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment.

Qualifications

• Minimum 2 years' experience in a marketing analytics or marketing insights role.
• Experience working with CRM and analytics platforms.
• Strong understanding of marketing metrics and campaign measurement.
• Experience producing reports and presenting insights to stakeholders.
• Experience with marketing automation platforms.
• Experience within a lead-generation or service-based business.
• Knowledge of customer journey mapping and attribution modelling.
• Advanced Microsoft Excel skills including pivot tables, lookup functions and data modelling.
• Strong numerical and analytical capability.
• Understanding of database principles and data visualisation.
• Experience with Google Analytics, Google Ads, Power BI/Tableau, CRM systems (e.g. Hubspot, Zoho, Salesforce)

Responsibilities

• Analyse marketing campaign performance across digital and traditional channels.
• Monitor KPIs including ROI and conversion rates.
• Produce regular reports, dashboards and performance reviews.
• Identify trends, opportunities and areas for improvement.
• Collect and validate data from multiple sources including CRM systems and analytics platforms.
• Develop automated reporting processes and dashboards.
• Maintain data integrity and ensure accurate reporting.
• Present findings to stakeholders in a clear format.
• Analyse customer behaviour, demographics and buying patterns.
• Conduct segmentation analysis to support targeted campaigns.
• Monitor market trends and industry developments.
• Support market research initiatives and customer surveys.
• Track website performance and analyze user journeys, funnels and attribution.
• Evaluate SEO, PPC, social media and email marketing effectiveness.
• Support A/B testing and conversion rate optimisation.
• Support annual marketing planning and budget allocation.
• Provide insight into channel performance and future investment opportunities.

Skills

Marketing analytics

Campaign measurement

Data interpretation

Numerical ability

Stakeholder communication

Lead generation

Journey mapping

Attribution modeling

Tools

Google Analytics

Power BI

Tableau

HubSpot

Salesforce

Zoho

Excel

Marketing automation

Job description

DataCareers in the United Kingdom is seeking a Marketing Analyst to collect, analyse and interpret marketing and business data to drive customer acquisition, engagement, retention and revenue growth.

The role supports strategic decision-making by measuring marketing performance across digital and offline channels, identifying trends, and recommending data-driven improvements to campaign effectiveness and return on investment.