Senior Education Marketing & Events Lead

apetito UK; Trowbridge; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Discretionary bonus

Pension scheme – employer matched up

Life assurance

25 days holiday

Free parking

Subsidised canteen

apetito perks scheme

Job summary

apetito UK is seeking a Senior Marketing Executive to lead B2B Education acquisition and manage a programme of events and exhibitions. You will drive integrated campaigns, partnering with Sales and central Marketing to turn insights into compelling campaigns and measurable growth.

The hybrid role is based in Trowbridge, UK, with some UK travel. A Marketing degree or CIM qualification is required, and experience with multi-channel campaigns and CRM (HubSpot) is essential.

Qualifications

• Solid experience in a Marketing role with responsibility for campaign strategy as well as execution.
• Experience developing and delivering acquisition strategies that drive measurable pipeline growth.
• Experience leading multi-channel, integrated campaigns across digital, events, PR, email and direct marketing.
• Confident analysing campaign data to optimise performance and improve ROI.
• Strong briefing and project management capability, ensuring delivery on time and to quality standards.

Responsibilities

• Develop and own the Education acquisition strategy, aligned to growth and marketing objectives. Translate goals into termly campaign plans and manage multi-channel activity.
• Lead the development and delivery of integrated acquisition campaigns, ensuring insight-led and on-brand execution.
• Own end-to-end lead generation and nurture, ensuring a steady flow of high-quality leads and alignment with sales.

Skills

Campaign strategy

Acquisition growth

Multi-channel campaigns

Campaign analysis

Project management

MS Office

HubSpot

Education

Marketing degree

CIM qualification

Tools

HubSpot

Job description

apetito UK is seeking a Senior Marketing Executive to lead B2B Education acquisition and manage a programme of events and exhibitions. You will drive integrated campaigns, partnering with Sales and central Marketing to turn insights into compelling campaigns and measurable growth.

The hybrid role is based in Trowbridge, UK, with some UK travel. A Marketing degree or CIM qualification is required, and experience with multi-channel campaigns and CRM (HubSpot) is essential.