Growth-Driven Social Media Lead (Insta & TikTok)

Forwardrole; Manchester; On-site; GBP 40,000 - 45,000; Full time

Job summary

Forward Role is recruiting a Social Media Manager for a growing, social-first aesthetics brand in Manchester. You will own the social strategy, drive content creation, and lead influencer partnerships to boost brand awareness and sales.

You will manage a Social Media Executive, shape the brand's visual identity across platforms, and collaborate with marketing and ecommerce in a fast-growing business.

Qualifications

• Proven experience owning social strategy with budgets and campaigns.
• Sharp understanding of platform nuances (Instagram, TikTok, Pinterest).
• Influencer marketing know-how.
• Commercial mindset with ability to drive leads and revenue.
• Natural storyteller with hands-on content experience.

Responsibilities

• Own social strategy across platforms (Instagram, TikTok initially) and drive leads.
• Manage and develop a Social Media Executive.
• Lead influencer marketing and partnerships.
• Drive storytelling across product launches and brand moments.
• Hands-on content creation when the team needs it.
• Collaborate with marketing and ecommerce on campaigns.
• Shape the brand's visual identity across social.

Skills

Social strategy

Influencer marketing

Storytelling

Team leadership

Content creation

Budgeting

Brand awareness

Job description

Forward Role is recruiting a Social Media Manager for a growing, social-first aesthetics brand in Manchester. You will own the social strategy, drive content creation, and lead influencer partnerships to boost brand awareness and sales.

You will manage a Social Media Executive, shape the brand's visual identity across platforms, and collaborate with marketing and ecommerce in a fast-growing business.