Growth-Driven Sales & Marketing Manager – Hybrid/Travel

Care Concern Group; Glasgow; Hybrid; GBP 38.000 - 40.000; Vollzeit

Benefits dieser Stelle

Laptop & mobile provided

Generous holiday allowance

Pension

Hybrid working

Zusammenfassung

Care Concern Group in Glasgow and the West Coast is seeking a Sales & Marketing Support Manager to drive occupancy and commercial growth across our Scotland division. The role combines strategic thinking with hands-on delivery in a home-based role with regular UK travel.

You will lead campaigns across digital and print, provide training to home teams, and partner with external agencies to strengthen brand messaging and enquiry experience.

Qualifikationen

• Minimum 2 years' experience in sales, marketing or a similar commercial role.
• Proven track record of delivering commercially focused sales and marketing strategies and driving lead generation and conversion.
• Strong analytical and digital marketing skills, including CRM, website analytics and PPC.
• Excellent communication and copywriting skills, with experience working with agencies and adapting content across different brands.
• Highly organised, proactive and confident managing multiple projects and stakeholders at all levels.
• Technically capable, commercially minded and willing to travel regularly across the UK (including overnight stays).
• A Bachelor's degree in Marketing or Business would be desirable but is not essential.

Aufgaben

• Oversee CRM systems, reporting and performance analysis to identify opportunities for lead generation and growth.
• Develop and deliver integrated sales and marketing campaigns across digital, print, social media and third-party platforms.
• Provide sales, customer journey and enquiry management training to care home teams to improve lead generation and conversions.
• Create tailored marketing content, manage PR and events, and support branding and launch of new care home developments.
• Collaborate with Home Managers and senior leaders to improve commercial performance across the division.

Kenntnisse

Commercial mindset

Sales & Marketing

Analytical skills

Digital marketing

CRM

PPC

Copywriting

Project management

Communication

Ausbildung

Bachelor's degree in Marketing/Business

Tools

CRM software

Website analytics tools

PPC platforms

Social media management tools

Jobbeschreibung

Care Concern Group in Glasgow and the West Coast is seeking a Sales & Marketing Support Manager to drive occupancy and commercial growth across our Scotland division. The role combines strategic thinking with hands-on delivery in a home-based role with regular UK travel.

You will lead campaigns across digital and print, provide training to home teams, and partner with external agencies to strengthen brand messaging and enquiry experience.