Growth-Driven Performance Marketing Manager (UK & Germany)

Bike Club Limited; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

26 days + bank holidays

Pension salary sacrifice

Enhanced maternity/paternity leave

Employee discount on bikes

Job summary

Bike Club Limited in London is seeking a commercially driven Performance Marketing Manager to steer customer acquisition across the UK and Germany, reporting to the Marketing Director. You will manage our performance marketing agency, monitor channel performance and use data to decide where to invest, test and optimise.

This role blends strategic planning with hands-on analytics, requires collaboration with Marketing, Content, Data, Product, Finance and Commercial teams, and focuses on

Qualifications

• Experience in performance marketing and customer acquisition for consumer brands or agencies.
• Ability to translate business goals into multi-channel plans across UK and Germany.
• Experience managing agencies and external partners.
• Strong analytical and commercial framing to optimise CAC/ROAS.
• Experience managing budgets £1m+ across multiple markets.

Responsibilities

• Develop and own the UK/Germany acquisition plan with the Marketing Director.
• Lead agency management and ensure delivery of paid campaigns.
• Analyse channel performance and optimise CAC/ROAS.
• Collaborate with Content, Data, Product, Finance and Commercial teams.
• Define test-and-learn roadmap across channels and markets.

Skills

Performance Marketing

Customer Acquisition

Growth Marketing

Agency Management

Data-Driven Decision Making

Multi-market Campaigns

UK & Germany markets

Google Ads

Facebook Ads

GA4

Tools

Google Ads

Facebook Ads

GA4

Job description

Bike Club Limited in London is seeking a commercially driven Performance Marketing Manager to steer customer acquisition across the UK and Germany, reporting to the Marketing Director. You will manage our performance marketing agency, monitor channel performance and use data to decide where to invest, test and optimise.

This role blends strategic planning with hands-on analytics, requires collaboration with Marketing, Content, Data, Product, Finance and Commercial teams, and focuses on