Growth-Driven Performance Marketing Manager (Remote)

Planday; Greater London; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Health insurance

Employee Share Plan

Growth and progression opportunities

Flexible remote work

Strong social culture

Meaningful work

Healthy work-life balance

Job summary

Planday, part of Xero, is seeking a Performance Marketing Manager to lead our global paid acquisition and full‑funnel growth for B2B SaaS. You’ll bridge brand, regional marketing, partnerships, and RevOps to drive demand, conversions, and revenue across geographies.

You’ll own channel strategy, oversee agency partnerships, optimise conversions, and connect TOFU through BOFU, with a focus on multi‑market impact and measurable outcomes.

Qualifications

• 7+ years in performance marketing, ideally in B2B SaaS.
• Strong ability to translate business goals into scalable strategies.
• Experience managing and scaling external agencies.

Responsibilities

• Define and execute a holistic performance marketing strategy.
• Translate pipeline targets into channel plans and budgets.
• Ensure a full-funnel approach across geographies.
• Own paid channels: search, social, display, affiliates.
• Lead agency relationships and ensure local relevance.
• Provide insights on pipeline, conversion, and revenue.

Skills

Performance marketing

Full-funnel

B2B SaaS

Cross-functional

Agency management

Data-driven

Communication

Strategy

Multi-market

Sales/RevOps collaboration

Tools

Salesforce

SFMC

HubSpot

Analytics/Attribution tools

Job description

Planday, part of Xero, is seeking a Performance Marketing Manager to lead our global paid acquisition and full‑funnel growth for B2B SaaS. You’ll bridge brand, regional marketing, partnerships, and RevOps to drive demand, conversions, and revenue across geographies.

You’ll own channel strategy, oversee agency partnerships, optimise conversions, and connect TOFU through BOFU, with a focus on multi‑market impact and measurable outcomes.