Performance Marketing & Growth Manager (Remote)

Money Expert; Chester; Remote; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Company pension plan

Wellness & Wellbeing programme

Cycle to work scheme

On-site parking when attending offices

Job summary

Money Expert is seeking a Marketing Manager to own performance marketing and acquisition, working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce. The role is fully remote with occasional travel for meetings at Chester or Godalming offices and to partner sites.

You'll report to the Marketing Director and shape the growth strategy into measurable results. You will manage campaigns, analyse performance, collaborate with agencies and partners, and identify

Qualifications

• Around 4–6 years' experience across digital, performance, CRM, eCommerce or integrated marketing.
• Experience managing marketing campaigns from strategy and brief through to execution, optimisation and measurement.
• Strong understanding of Performance Marketing and paid acquisition.
• Hands-on experience with Google Ads, PMax, Microsoft/Bing, Meta or other paid digital channels.
• Experience with CRM, email marketing, customer segmentation or lifecycle marketing.

Responsibilities

• Own the performance marketing roadmap across priority products.
• Drive growth across Google Search, PMax, Microsoft/Bing, Paid Social and emerging channels.
• Manage activity against commercial outcomes including traffic, leads, conversion, CPA/CPL, revenue and return on investment.
• Identify opportunities to scale successful activity while improving efficiency and lead quality.
• Lead the development and testing of new acquisition channels, audiences and campaign approaches.
• Develop Paid Social activity across prospecting, retargeting and lookalike audiences.
• Use first‑party customer data to improve acquisition, targeting and audience development.
• Translate channel performance into clear recommendations and commercial decisions.
• Develop CRM and customer lifecycle activity across email, SMS and other relevant channels.
• Use customer data, segmentation and behavioural insight to identify opportunities for engagement, retention and cross‑sell.
• Help develop automated and personalised customer journeys.
• Connect acquisition and CRM activity across the end‑to‑end customer journey.
• Support first‑party data and audience strategies across acquisition and existing customers.
• Work with CRM technology and agency partners to continually improve customer value.
• Plan and deliver integrated marketing campaigns from brief through to execution, measurement and optimisation.

Skills

Performance Marketing

Paid acquisition

CRM

Lifecycle marketing

Tools

Google Ads

Microsoft/Bing

Meta

Job description

Money Expert is seeking a Marketing Manager to own performance marketing and acquisition, working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce. The role is fully remote with occasional travel for meetings at Chester or Godalming offices and to partner sites.

You'll report to the Marketing Director and shape the growth strategy into measurable results. You will manage campaigns, analyse performance, collaborate with agencies and partners, and identify