Performance-Driven Creative Strategist for DTC Growth

Forward Role; Manchester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Forward Role is seeking a Paid Social Creative Strategist in Manchester City Centre with hybrid work options. You will own the creative strategy and testing roadmap for Meta and TikTok ads, turning performance data into scalable, direct-response creative decisions.

Ideal candidates bring proven performance creative and strategic thinking, with experience briefing creators and internal teams. Strong understanding of consumer psychology and ad formats is essential.

Qualifications

• Proven experience in performance creative or strategy.
• Experience with high‑volume paid-social testing.
• Strong grasp of direct‑response creative principles.
• Ability to translate data into creative direction.
• Experience briefing creators, UGC talent and internal teams.

Responsibilities

• Own the creative strategy and testing roadmap across Meta and TikTok ads.
• Analyse performance data to understand why creatives win or lose.
• Identify new angles and build structured tests around them.
• Develop briefs for creators and internal content teams.
• Turn insights into compelling creative concepts.
• Track fatigue and continuously feed new concepts into the pipeline.
• Iterate winning creatives into scalable variations.
• Align messaging strategies by product, audience and funnel stage.
• Stay ahead of new formats and competitor creative.

Skills

Performance creative

Creative strategy

Paid social testing

Data-driven decisions

Meta & TikTok fluency

Job description

Forward Role is seeking a Paid Social Creative Strategist in Manchester City Centre with hybrid work options. You will own the creative strategy and testing roadmap for Meta and TikTok ads, turning performance data into scalable, direct-response creative decisions.

Ideal candidates bring proven performance creative and strategic thinking, with experience briefing creators and internal teams. Strong understanding of consumer psychology and ad formats is essential.