Growth-Driven Marketing Performance & Insights Lead

TM Forum; United Kingdom; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

TM Forum is seeking a Marketing Performance & Insights Manager to own measurement, insights and optimization for our global marketing function. You will drive reporting, campaign tracking (UTM governance) and data-led recommendations to improve ROI.

You will partner with Marketing leadership to standardise processes, develop automated dashboards, and enable self-serve insights across channels, with a focus on pipeline, registrations, and lead generation.

Qualifications

• 5+ years' experience in Marketing Operations or a related field.
• Experience owning marketing performance reporting and measurement frameworks across multiple marketing channels.
• Strong understanding of UTM governance and data integrity.
• Experience building dashboards and automated reports.
• Ability to translate data into actionable insights for marketing stakeholders.
• Experience with Salesforce and BI/reporting tools is preferred.
• Experience collaborating with sales teams on lead management.

Responsibilities

• Own end-to-end measurement strategy across Marketing channels.
• Publish standardized weekly and monthly reporting linked to ROI.
• Develop automated dashboards for all Marketing channels.
• Support annual planning, forecasting, and performance modelling.
• Maintain UTM tracking governance and data quality.
• Collaborate with Sales on MQL/SQL reporting and pipeline visibility.

Skills

Marketing analytics

Data-driven decision making

Dashboards

Campaign measurement

Forecasting

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Salesforce

BI/Reporting tools

Job description

TM Forum is seeking a Marketing Performance & Insights Manager to own measurement, insights and optimization for our global marketing function. You will drive reporting, campaign tracking (UTM governance) and data-led recommendations to improve ROI.

You will partner with Marketing leadership to standardise processes, develop automated dashboards, and enable self-serve insights across channels, with a focus on pipeline, registrations, and lead generation.