Growth-Driven Marketing Operations Lead

Aberdeen; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

40 days annual leave

16% pension contribution

Discretionary bonus

Private healthcare

Gym discounts

Season ticket loans

Employee discount portal

Job summary

Aberdeen in London seeks a Head of Marketing Operations to translate strategy into scalable execution across martech, data, automation and reporting. You will lead a small team and partner with Marketing, Data, Technology and CRM to drive efficiency, targeting and commercial insight and manage campaign operations.

The role requires hands-on leadership in a mature marketing tech environment, strong stakeholder management and a track record of delivering measurable outcomes in a regulated B2B

Qualifications

• Strong marketing operations experience within B2B environments.
• Hands-on experience with Salesforce Marketing Cloud or comparable enterprise marketing automation.
• Experience improving marketing operations in established or scaling organisations with shared ownership across teams.
• Ability to translate commercial goals into practical data, process, audience and reporting solutions.
• Strong stakeholder management across Marketing, Sales, Data, Technology and Compliance.
• Collaborative and delivery-focused with strong problem-solving capability.
• Experience with Salesforce Data Cloud, SQL, Power BI or similar.
• Experience in financial services, wealth management, fintech, SaaS or another regulated B2B sector.

Responsibilities

• Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution.
• Translate marketing strategy into practical system, data, process and reporting.
• Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes.
• Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement.
• Develop trusted reporting and attribution frameworks demonstrating engagement, pipeline influence and commercial impact.
• Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation.

Skills

Marketing operations

Salesforce Marketing Cloud

Data analytics

Stakeholder management

Marketing automation

Power BI

SQL

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Power BI

SQL

Job description

Aberdeen in London seeks a Head of Marketing Operations to translate strategy into scalable execution across martech, data, automation and reporting. You will lead a small team and partner with Marketing, Data, Technology and CRM to drive efficiency, targeting and commercial insight and manage campaign operations.

The role requires hands-on leadership in a mature marketing tech environment, strong stakeholder management and a track record of delivering measurable outcomes in a regulated B2B