Growth-Driven Digital Product Manager, Website & CRO

Rodericks Dental Partners Group; Northampton; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Benefits

Job summary

Rodericks Dental Partners Group is seeking a commercially focused Digital Product Manager to own our website, digital journeys and product roadmap. You will drive online bookings, lead generation and conversion performance through continuous optimisation and data-driven decisions.

You’ll work with developers, agencies and stakeholders to shape strategy, prioritise development, and deliver seamless digital experiences that support business growth.

Qualifications

• Experience in Digital Product, Digital Marketing or eCommerce.
• Proven experience managing and optimising customer-facing websites.
• Strong background in ecommerce or conversion-focused sectors.
• Experience working with developers, agencies and multiple stakeholders.
• Strong understanding of CMS platforms and agile delivery.
• Proven CRO, A/B testing and customer journey improvements.
• Experience using Google Analytics, Hotjar or similar analytics tools.

Responsibilities

• Own the website roadmap and digital product strategy.
• Drive improvements in online bookings, lead generation and conversion rates.
• Manage website development, CMS enhancements and digital projects.
• Work closely with developers and agencies to deliver new features and functionality.
• Lead CRO initiatives using A/B testing, Google Analytics, Hotjar and customer insights.
• Optimise customer journeys, CTAs and the online booking experience.
• Create user stories, acceptance criteria and customer journey maps.
• Lead User Acceptance Testing (UAT) and manage website releases.
• Monitor website performance, identify opportunities for improvement and resolve issues.
• Manage external web development, analytics and testing partners.
• Produce performance reporting and insights to support business decision-making.
• Lead and develop the Digital Marketing Coordinator.

Skills

Digital Product Mgmt

CRO & A/B testing

Data analysis

Stakeholder mgmt

Ecommerce optimization

Tools

Google Analytics

Hotjar

CMS platforms

Job description

Rodericks Dental Partners Group is seeking a commercially focused Digital Product Manager to own our website, digital journeys and product roadmap. You will drive online bookings, lead generation and conversion performance through continuous optimisation and data-driven decisions.

You’ll work with developers, agencies and stakeholders to shape strategy, prioritise development, and deliver seamless digital experiences that support business growth.