Growth Director, Direct Marketing & CRM

Lendable; Greater London; Hybrid; GBP 120,000 - 160,000; Full time

Benefits offered by this job

Flexible working

Hybrid roles

Private health cover

Retirement savings

Office meals and snacks

Socials & connection

Employee referral programme

Job summary

Lendable is seeking a Head of Direct Marketing & CRM to own end-to-end channel strategy, from creative briefs to logistics and reporting, anchored by LTV data.

You will build response models, data pipelines and a scalable marketing engine, combining hands-on analytics with commercial leadership.

The role blends hands-on execution with team leadership in a fast-growing fintech, offering hybrid working and strong potential to shape the business.

Qualifications

• 7+ years across direct mail, CRM, lifecycle or performance marketing, with at least 2–3 years owning a channel or function end-to-end
• Hands-on with data: you personally build response/propensity models and write SQL/Python to source, clean and join the data behind them
• Track record scaling a measurable acquisition or retention channel with real commercial impact (CAC, ROI, incremental LTV)
• Fluent in the economics: you size, forecast and defend a channel on unit economics and LTV, not volume
• Comfortable running the operational side: creative briefs, print/mail production, logistics and vendor management
• Strong grasp of targeting and measurement: segmentation, holdouts, incrementality testing, attribution
• A commercial communicator who can earn the trust of finance, data, product and engineering
• Demonstrable use of AI in your workflow (analysis, creative, modelling, automation)

Responsibilities

• Own the direct mail strategy end-to-end and set ambitious, LTV-anchored targets for volume, response and payback
• Scale the channel rapidly but sustainably, expanding sends only as far as the economics justify
• Own the P&L view of the channel: forecasting, budget and CAC/LTV discipline
• Build the response/propensity model that decides who we mail, with what offer, and when
• Source and stand up the data pipeline: first-party and third-party/enrichment data that feeds targeting
• Own segmentation, holdouts and incrementality testing so every send is measured and improving
• Brief and iterate on creative, copy and offer design to lift response and conversion
• Run sends, print production and logistics end-to-end, managing vendors and turnaround
• Optimize the offer strategy against eligibility, risk and lifetime value
• Build the reporting that ties sends to funnel, revenue and LTV and report on channel performance
• Partner with data, product, risk, finance and the creative team to unlock targeting and offers
• Hire and develop the team as the channel scales, and use AI to let a small team punch above its weight

Skills

Direct mail

CRM

Lifecycle marketing

Performance marketing

SQL

Python

Data modeling

Budgeting

Team leadership

AI in workflow

Tools

SQL

Python

Job description

Lendable is seeking a Head of Direct Marketing & CRM to own end-to-end channel strategy, from creative briefs to logistics and reporting, anchored by LTV data.

You will build response models, data pipelines and a scalable marketing engine, combining hands-on analytics with commercial leadership.

The role blends hands-on execution with team leadership in a fast-growing fintech, offering hybrid working and strong potential to shape the business.