Growth & Audience Performance Media Lead

Nestle; Greater London; Híbrido; GBP 60 000 - 70 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Car allowance 17%

Private health care

Pension up to 12%

Flexible days

Volunteering days

Personal development

Resumo da oferta

Nestlé is seeking a Growth & Audience Performance Media Lead in Crawley (Hybrid) for a 12-month FTC. The role focuses on shaping growth media and audience strategies to acquire, engage and reactivate customers across B2C/B2B channels, with responsibility for leading agencies and driving commercial outcomes.

You will translate insights from first-party data and signals into actionable media plans, collaborating with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected

Qualificações

• Strong experience in media strategy, digital strategy or growth marketing.
• Strategic knowledge of digital and social platforms and how signals influence behaviour.
• Experience developing audience-led media plans across acquisition, engagement and reactivation.
• Experience leading media agencies and challenging their strategy, recommendations and performance.
• Understanding of first-party data, audience segmentation and media effectiveness.
• Strong commercial and analytical judgement with ability to turn data into actions.
• Confidence influencing cross-functional and senior stakeholders.

Responsabilidades

• Develop the growth media and audience strategy across customer acquisition, engagement and reactivation.
• Identify priority audiences using first-party data and platform signals to unlock growth.
• Define how media deepens engagement and reduces inactivity.
• Set strategic direction across digital and social platforms (Meta, Google, YouTube, TikTok, LinkedIn).
• Lead agency partners and challenge recommendations to anchor plans in commercial outcomes.
• Create a test-and-learn agenda covering audiences, creative, platforms and measurement.
• Partner with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected journeys.
• Translate media performance into clear recommendations for senior stakeholders.

Conhecimentos

Media strategy

Digital strategy

Audience planning

Growth marketing

Agency leadership

First-party data

Commercial judgement

Stakeholder influence

Analytical judgement

Cross-functional collaboration

Descrição da oferta de emprego

Growth & Audience Performance Media Lead

Business Area: Nespresso

Location: Crawley (Hybrid working 2-3 times in the office)

12 month FTC

Salary up to £60,000-£70,000 depending on experience

Some of our other fantastic benefits

• 17 % car allowance

• Private health care

• Generous pension scheme – up to 12% contribution from Nestle

• 12 flexible days on top of 25-day holiday entitlement

• 2 paid volunteering days

• A focus on personal development and growth

Although this is a fulltime temporary opportunity, please speak to us about what flexibility means to you. We are always open to discussing individuals’ flexible working needs, so please don’t let this stop you from applying.

At Nespresso, we don’t just sell coffee—we create exceptional experiences. As a global leader in premium portioned coffee, we continue to redefine at-home coffee consumption through innovation, quality, and customer engagement.

We’re looking for a Growth & Audience Lead to define how media, audiences and customer insight drive sustainable growth for Nespresso across B2C and B2B. You’ll shape audience-led media strategies that acquire new customers, engage existing customers and re-engage inactive audiences, while improving the effectiveness of our media investment.

Your Impact

Reporting into the Head of Media, you’ll set the strategic direction for growth media and audience planning. This is a media strategy role focused on agency leadership, investment decisions, audience planning and measurement rather than CRM ownership or hands-on channel execution.

Key responsibilities include:

• Develop the growth media and audience strategy across customer acquisition, engagement and reactivation.

• Identify priority audiences and use first-party data, customer insight and platform signals to unlock sustainable growth.

• Define how media can deepen engagement with existing customers and help reduce customer inactivity.

• Set strategic direction across digital and social platforms, including Meta, Google, YouTube, TikTok and LinkedIn, in line with business objectives.

• Lead agency partners, constructively challenge recommendations and ensure plans are rooted in commercial outcomes.

• Create a structured test-and-learn agenda covering audiences, creative, platforms and measurement.

• Partner with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected customer journeys.

• Translate media and audience performance into clear recommendations for senior stakeholders.

Your ingredients for success

To succeed, you’ll bring strong strategic media expertise, commercial judgement and a clear understanding of how audiences, creative, platforms and data work together to influence customer behaviour. You may currently be working agency-side or client-side; we’re open to exploring experience from both.

Essential experience and skills:

• Strong experience in media strategy, digital strategy, audience planning or growth marketing.

• Strategic knowledge of digital and social platforms, including how algorithms, audiences, creative and signals work together to influence behaviour.

• Experience developing audience-led media plans across customer acquisition, engagement and reactivation.

• Experience leading media agencies and constructively challenging their strategy, recommendations and performance.

• Understanding of first-party data, audience segmentation and media effectiveness.

• Strong commercial and analytical judgement, with the ability to turn complex data into clear decisions and actions.

• Confidence influencing cross-functional and senior stakeholders.

Desirable experience:

• Experience with product feeds, shoppable formats or retail media platforms.

• Knowledge of premium consumer brands, direct-to-consumer eCommerce or B2B customer journeys.

If you’re excited by the opportunity to use media, audience insight and customer understanding to unlock sustainable growth for a premium brand, we’d love to hear from you.

What you need to know

Job advert posting date 13th October 2026

Job advert closing date 27th October 2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

Our Commitment to Inclusive Hiring

At Nestlé, our values are rooted in respect. We believe that embracing diversity and creating an inclusive environment enables everyone to reach their full potential and drives innovation. We welcome applicants from all backgrounds.

We know that not everyone will meet every requirement listed in this advert. If you're excited about the opportunity and can demonstrate relevant skills, experience or potential, we'd encourage you to apply.

Accessibility and Adjustments

At Nestlé, we're committed to creating an inclusive and supportive recruitment experience where everyone can perform at their best.

If you require any adjustments at any stage of the recruitment process, please let us know. We'll work with you to understand your needs and make appropriate arrangements. Any information you share with us will be treated in the strictest confidence and used only to support you throughout the recruitment process.

To find out more about Nestlé's commitment to DE&I: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestlé: Recruitment Journey | Nestlé UK &Ireland