Social Media Manager

Nestle; Crawley; Hybrid; GBP 38,000 - 42,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 12%

Flexible days with holidays

Volunteer days

Personal development

Job summary

Nestlé UK&I is seeking a Social Media Manager to shape the future of our water and premium beverage brands. You will lead our local social strategy, crafting audience-led plans and content that resonates with consumers across platforms.

This role blends strategic thinking with hands-on execution to drive brand impact. You will manage content, influencer activities and channel planning, using insights to guide decisions and optimise campaigns.

Qualifications

• Proven experience developing and delivering social media strategies for brands.
• Strong knowledge of today's social platforms, content formats and emerging trends.
• Experience using social listening, audience insight and performance data to drive decisions.
• The ability to turn strategy into engaging content and channel plans.
• Experience managing agencies, partners and cross‑functional stakeholders.
• Confidence influencing and challenging constructively, even without direct authority.
• Strong commercial awareness and an understanding of how social supports wider business objectives.
• Excellent organisational skills and the ability to balance long‑term planning with reactive opportunities.

Responsibilities

• Creating audience-led social media strategies and content plans.
• Turning consumer, cultural and social listening insights into action.
• Leading social content, publishing and channel planning across priority brands.
• Helping shape creator and influencer activity.
• Guiding stakeholders on best practice across platforms, content and community engagement.
• Using performance data to optimise campaigns and improve results.
• Protecting our brands through strong governance, risk management and channel oversight.
• Building the role of social media within wider brand, marketing and consumer experience plans.

Skills

Social media strategy

Audience insights

Content planning

Influencer partnerships

Stakeholder management

Commercial awareness

Organisational skills

Creativity

Job description

Business Area: Waters and Premium Beverages

Location: Gatwick (Hybrid working 2 days per week at our Crawley offices)

Salary between £38,000 - £42,000 depending on experience

Some of our other fantastic benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth

This is a full-time permanent opportunity, but we know everyone’s circumstances are different. We’re happy to discuss what flexibility could look like for you, so please don’t let this be a barrier to applying

This role sits within our Waters and Premium Beverages business as it prepares for an exciting new chapter and the planned creation of Peranel, a new joint venture between Nestlé and Platinum Equity.

We're looking for a Social Media Manager to help shape the future of some of the world's most iconic water and premium beverage brands.

As the UK & Ireland Social Media Manager you'll be the driving force behind our local social strategy, helping brands build stronger connections with consumers through content, culture, communities and insight. You'll combine strategic thinking with hands‑on expertise to identify opportunities, influence stakeholders and deliver social‑first thinking across the business.

This is a unique opportunity to join a business entering an exciting new chapter and play a leading role in how our brands show up across today's fast‑moving social landscape.

Your impact

You’ll help our brands become more relevant, engaging and effective in social media by:

• Creating audience‑led social media strategies and content plans.
• Turning consumer, cultural and social listening insights into action.
• Leading social content, publishing and channel planning across priority brands.
• Helping shape creator and influencer activity.
• Guiding stakeholders on best practice across platforms, content and community engagement.
• Using performance data to optimise campaigns and improve results.
• Protecting our brands through strong governance, risk management and channel oversight.
• Building the role of social media within wider brand, marketing and consumer experience plans.

Your ingredients for success

You will bring:

• Proven experience developing and delivering social media strategies for brands.
• Strong knowledge of today's social platforms, content formats and emerging trends.
• Experience using social listening, audience insight and performance data to drive decisions.
• The ability to turn strategy into engaging content and channel plans.
• Experience managing agencies, partners and cross‑functional stakeholders.
• Confidence influencing and challenging constructively, even without direct authority.
• Strong commercial awareness and an understanding of how social supports wider business objectives.
• Excellent organisational skills and the ability to balance long‑term planning with reactive opportunities.
• A genuine passion for consumers, culture, creativity and the evolving social media landscape.

About the business

Nestlé and Platinum Equity have announced plans to create Peranel, a new joint venture focused exclusively on water and premium beverages. Bringing together a portfolio of internationally recognised brands sold in more than 120 countries, the business has a clear ambition to accelerate growth through greater focus, agility, innovation and investment. This creates an exciting opportunity to help shape the future of social media within a business entering a new phase of growth.

What you need to know

Job advert posting date: 22/10/2026

Job advert closing date: 05/11/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace (https://www.nestle.co.uk/en-gb/jobs/diversity-equity-inclusion)