Group Marketing Leader: Multi-Brand Growth & ROI

Forward Role Recruitment; United Kingdom; Hybride; GBP 65 000 - 80 000; Plein temps

Résumé du poste

A leading recruitment agency is seeking a Group Marketing Manager based in Preston for a hybrid role. The successful candidate will lead a team of four marketing specialists and own the group-wide marketing strategy. Responsibilities include driving demand generation, managing PPC and SEO strategies, and ensuring marketing plans align with commercial goals. Ideal for a senior marketer skilled in leading high-performing teams and delivering measurable ROI across multiple channels.

Qualifications

• Proven experience in leading marketing teams and developing high-performance cultures.
• Strong background in digital marketing channels.
• Experience in managing PPC, SEO, and integrated multichannel campaigns.

Responsabilités

• Lead, coach and develop a team of four marketing specialists across PPC, SEO, Digital and General Marketing.
• Create a high-performance culture with clear objectives.
• Own and deliver the Group marketing strategy and annual plan.
• Full ownership of PPC strategy, budgeting, optimisation and ROI.
• Lead SEO strategy across technical, content and on-page optimisation.
• Drive website improvement, CRO and analytics (GA4) performance.

Connaissances

People leadership

Performance management

Digital marketing

Strategic oversight

Budget management

PPC strategy

SEO strategy

Analytics (GA4)

Outils

CRM programmes

Marketing automation

Description du poste

A leading recruitment agency is seeking a Group Marketing Manager based in Preston for a hybrid role. The successful candidate will lead a team of four marketing specialists and own the group-wide marketing strategy. Responsibilities include driving demand generation, managing PPC and SEO strategies, and ensuring marketing plans align with commercial goals. Ideal for a senior marketer skilled in leading high-performing teams and delivering measurable ROI across multiple channels.