B2B Marketing Leader for Multi-Brand Growth

Marston Holdings Limited; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Health Cash Back Plan

Pension Scheme

Staff benefits (discounts, wellbeing,

Career progression opportunities

Job summary

Marston Holdings Limited is seeking a Marketing Manager to drive integrated marketing strategies across our Transportation and Technology brands. You will lead a hands-on team, shape campaigns, and align activity with business objectives to grow customer engagement and lead generation.

The role combines strategic thinking with delivery of high-impact content, campaigns and projects, working with stakeholders across the group and a dedicated team of three marketers.

Qualifications

• Proven experience in a B2B marketing role within a complex, multi-brand organisation.
• Experience delivering integrated marketing strategies and campaigns that drive lead generation and customer engagement.
• Strong project management skills with the ability to manage multiple campaigns, priorities and stakeholders.
• Experience leading and developing a marketing team, including setting objectives and monitoring performance.
• Excellent commercial awareness, including budgeting and demonstrating marketing ROI.
• Strong analytical skills and the ability to use data, insight and KPIs to measure and improve marketing performance.
• Excellent communication, stakeholder management and influencing skills.
• A proactive, hands-on and solutions-focused approach.
• Experience with CRM, websites and marketing systems.

Responsibilities

• Develop and deliver integrated marketing plans across multiple brands to support growth and lead generation.
• Provide marketing management and coordination across the portfolio to ensure a coherent external presence.
• Lead cross-brand campaigns across channels to raise brand awareness and engage customers.
• Collaborate with internal stakeholders to identify opportunities and develop relevant content.
• Create and deliver high-quality marketing content, including thought leadership and case studies.
• Manage and develop the marketing team with clear objectives and KPIs.
• Monitor performance and report against KPIs, using data to improve activity.
• Take responsibility for marketing budgets and financial reporting.
• Establish robust marketing processes and governance for efficient delivery.
• Lead strategic projects including website and CRM development to support engagement and growth.
• Build strong relationships across the group and with key stakeholders.

Skills

B2B marketing

Campaign management

Project management

Budget management

Data analytics

Stakeholder management

Team leadership

CRM systems

Content marketing

Education

CIM Level 6 qualification

Tools

CRM systems

Website management

Marketing automation

Job description

Marston Holdings Limited is seeking a Marketing Manager to drive integrated marketing strategies across our Transportation and Technology brands. You will lead a hands-on team, shape campaigns, and align activity with business objectives to grow customer engagement and lead generation.

The role combines strategic thinking with delivery of high-impact content, campaigns and projects, working with stakeholders across the group and a dedicated team of three marketers.