Brand and Marketing Director

TipTopJob; Lancashire; On-site; GBP 90,000 - 110,000; Full time

Job summary

TipTopJob in Manchester is seeking a senior marketing leader to own the group’s multi-site brand and marketing strategy across diverse hospitality concepts. You will build and lead the in-house marketing team and shape campaigns that drive footfall across peak trading periods.

This role requires proven experience at director level within multi-site hospitality, managing multiple brands and partnering with operations, sales and senior leadership to prioritise commercial growth.

Qualifications

• Senior marketing leadership or director-level experience in multi-site hospitality.
• Experience delivering brand strategies across multiple venues with distinct personalities.
• Strong commercial focus with ability to drive demand and growth.

Responsibilities

• Group-wide brand and marketing strategy across multiple hospitality concepts.
• Lead, develop and grow the in-house marketing team.
• Create campaigns to drive footfall across core trading periods and key events.
• Maintain brand positioning and consistency across digital and physical guest touchpoints.
• Lead end-to-end marketing strategy for new venue openings.
• Manage PR, media, agency and external partner relationships.
• Provide marketing support for reservations, events and sales.
• Develop marketing systems, processes and performance reporting.

Skills

Brand leadership

Campaign management

Team leadership

Multi-brand marketing

Job description

Manchester

A GBP 100,000 + package

This is an opportunity to take the marketing lead for a growing, multi:site hospitality group with a collection of established and distinctive venues across the North of England.

The business is ambitious, commercially focused and continuing to expand. Rather than operating under one uniform brand, its venues have their own personalities, audiences and reasons to visit : creating an interesting challenge for an experienced hospitality marketer.

The Role

• Group:wide brand and marketing strategy across multiple hospitality concepts
• Leadership, development and growth of the in:house marketing team
• Campaigns that drive footfall across core trading periods and key events
• Brand positioning and consistency across digital and physical guest touchpoints
• End:to:end marketing strategy for new venue openings
• PR, media, agency and external partner relationships
• Marketing support for reservations, events and sales
• Marketing systems, processes, performance reporting and measurement
• Close collaboration with Operations, Sales and senior leadership on commercial priorities

You will already have operated at a senior marketing leadership / Director level within multi:site hospitality and understand the commercial realities of driving demand across a venue portfolio. Importantly, you will have experience working with multiple distinct brands , rather than simply rolling out one proposition across multiple locations.