Ground-Up FMCG Market Builder

MorePeople; Milton Keynes; Sur place; GBP 55 000 - 85 000; Plein temps

Résumé du poste

MorePeople is partnering with an established business to recruit a Market Development Lead for a pioneering consumer proposition in the food sector. The role is to turn an early-stage concept into a commercially viable opportunity by identifying routes to market and testing what works.

You will own the approach, build partnerships, and develop channels from retail to foodservice and direct-to-consumer, while educating consumers and shaping a strategy that turns unfamiliar products into

Qualifications

• Experience turning an early-stage concept into a viable commercial product.
• Experience within food or FMCG with a strong understanding of routes to market.
• Entrepreneurial and comfortable working without an established playbook, identifying opportunities and testing theories.
• Natural relationship builder with the credibility to develop partnerships and opportunities.

Responsabilités

• Own the development of routes to market across channels (retail, foodservice, wholesale, DTC).
• Identify potential customers and partners, open doors and test different approaches.
• Educate consumers and shape consumer understanding of an unfamiliar proposition.
• Build a strategy, shape the approach and learn from the market to drive adoption.

Connaissances

Concept to commercial

Food/FMCG experience

Entrepreneurial mindset

Partnership development

Description du poste

MorePeople is partnering with an established business to recruit a Market Development Lead for a pioneering consumer proposition in the food sector. The role is to turn an early-stage concept into a commercially viable opportunity by identifying routes to market and testing what works.

You will own the approach, build partnerships, and develop channels from retail to foodservice and direct-to-consumer, while educating consumers and shaping a strategy that turns unfamiliar products into