Growth Architect for New FMCG Consumer Solutions

MorePeople; England; In loco; GBP 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

MorePeople partners with an established business to bring a pioneering consumer proposition in the food sector to market. As Market Development Lead, you will own turning an early-stage proposition into a commercially viable consumer opportunity, shaping routes to market from retail to wholesale.

You will test ideas, identify customers and partners with significant autonomy, building a scalable strategy to drive consumer adoption while navigating perception and education of an unfamiliar product.

Competenze

• A proven 0-to-1 commercial builder with experience taking a new product to a viable commercial offering.
• Experience within food or FMCG with strong understanding of routes to market.
• Entrepreneurial and comfortable working without a formal playbook, testing theories and adapting to market feedback.
• Natural relationship builder with confidence to develop partnerships and create opportunities.
• Resilient, curious and consumer-focused, able to make an unfamiliar product compelling.

Mansioni

• Take ownership of turning an early-stage proposition into a commercially viable consumer opportunity.
• Identify and develop effective routes to market across retail, foodservice, wholesale, specialist channels, DTC and other opportunities.
• Understand the commercial landscape, identify potential customers and partners, open doors and test approaches to gauge demand.
• Think beyond traditional sales and distribution to educate and engage consumers about the proposition.
• Shape an autonomous, scalable strategy based on market learnings to move the product toward mainstream adoption.

Conoscenze

0-to-1 builder

FMCG experience

Routes to market

Entrepreneurial mindset

Relationship building

Descrizione del lavoro

MorePeople partners with an established business to bring a pioneering consumer proposition in the food sector to market. As Market Development Lead, you will own turning an early-stage proposition into a commercially viable consumer opportunity, shaping routes to market from retail to wholesale.

You will test ideas, identify customers and partners with significant autonomy, building a scalable strategy to drive consumer adoption while navigating perception and education of an unfamiliar product.