Graduate SDR - Leicester (HF1371285)

Apprentify; Leicester; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped commission

Graduate training

Mentorship & coaching

Career progression

Job summary

Apprentify is recruiting a Graduate Sales Development Representative to join our Leicester team. You will identify new business opportunities, engage decision-makers, and build a strong pipeline while receiving structured graduate training and ongoing mentorship.

No prior sales experience is required, with full training and a clear path toward Business Development/Account Management roles. You will work in a fast-moving commercial environment with a supportive, collaborative culture, aiming to

Qualifications

• This role requires a degree or higher education qualification.
• Strong verbal and written communication skills.
• Confidence speaking with a variety of people.
• Excellent organisation and time-management skills.
• A desire to build a successful career in sales.
• Full training provided.

Responsibilities

• Identify new business opportunities by researching and targeting prospective clients.
• Engage decision-makers via phone, email, and LinkedIn to generate interest.
• Build a pipeline of qualified opportunities and arrange meetings for senior colleagues.
• Keep CRM records up to date and track activity and outcomes.

Skills

Verbal communication

Written communication

Prospecting

Time management

Organisational skills

Resilience

Target attainment

Education

Bachelor's degree or higher

Job description

Graduate Sales Development Representative (SDR) – Leicester

Driving Licence And Car Required

Start Your Commercial Career with a Business that Invests in Your Success

If you're a recent graduate looking to break into sales, this is an exciting opportunity to join a growing business that offers comprehensive training, clear career progression, and the chance to earn excellent commission from the outset.

We're recruiting a Graduate Sales Development Representative (SDR) to join our client's team in Leicester. Whether you've recently graduated or are looking for your first professional sales role, this position will provide the foundation, support, and development needed to build a successful long-term career within a thriving commercial environment.

The Opportunity

As a Graduate SDR, you'll be at the forefront of the company's new business activity, introducing solutions to potential clients and creating opportunities for the wider sales team.

You’ll learn how to identify prospects, engage decision‑makers, qualify opportunities, and build strong professional relationships. Working alongside experienced sales professionals, you’ll gain hands‑on experience while developing the skills required to progress into more senior positions.

What You'll Be Doing

Identifying New Business Opportunities

• Research and target prospective clients across a range of industries
• Use phone, email, and LinkedIn to engage potential customers
• Introduce the company's services and generate interest
• Build a pipeline of qualified opportunities

Engaging Decision-Makers

• Speak with business owners and senior stakeholders
• Understand business challenges and objectives
• Ask insightful questions to uncover potential needs
• Arrange meetings for senior sales colleagues

Managing Leads and Activity

• Keep CRM records up to date and accurate
• Track conversations and follow-up activity
• Maintain a consistent outreach strategy
• Support the sales team with market intelligence and prospect information

Learning and Development

• Participate in structured training programmes
• Receive one-to-one coaching from experienced sales leaders
• Develop communication, negotiation, and relationship-building skills
• Progress towards managing opportunities independently

About the Company

Our client operates within a fast-moving international market, providing innovative solutions that help businesses improve operational efficiency and support long-term growth. Their collaborative culture, commitment to employee development, and strong track record of promoting from within make them an excellent environment for ambitious graduates looking to establish a successful career.

Who We're Looking For

This role would suit a graduate who is naturally curious, commercially minded, and eager to build professional relationships.

You’ll Ideally Have

• A degree or higher education qualification
• Strong verbal and written communication skills
• Confidence speaking with a variety of people
• A positive and resilient attitude
• Excellent organisation and time‑management skills
• A desire to build a successful career in sales
• The motivation to work towards individual and team targets

Previous sales experience is not required, as full training will be provided.

What's on Offer?

• £30,000 basic salary
• £30,000-£40,000 realistic first-year OTE
• Uncapped commission structure
• Comprehensive graduate training programme
• Ongoing mentorship and coaching
• Clear progression into Business Development and Account Management roles
• Supportive and collaborative working environment
• Long-term career and earning potential

Why Join?

This is an excellent opportunity for a graduate who wants more than just a job. You'll join a business that values ambition, rewards performance, and provides a structured pathway into a successful sales career. If you're looking for a role where hard work directly impacts your progression and earnings, this could be the ideal next step.