Graduate Sales Development Representative

The Fuel Store Ltd; Birmingham; Hybrid; GBP 25,000 - 45,000; Full time

Job summary

An established industry player in fleet management solutions is seeking a dynamic Sales Development Representative. This pivotal role involves generating leads through outbound calls and building meaningful connections with potential clients. The ideal candidate will possess excellent communication skills and a persuasive personality, thriving in a fast-paced environment. With a commitment to customer satisfaction, this role offers an opportunity to contribute to the company's growth while enjoying a supportive and inclusive workplace. If you're motivated to succeed and eager to make an impact, this position is perfect for you.

Benefits

Pension Scheme

Health & Wellbeing Perks

Holiday Entitlement

Career Progression

Incentives & Commissions

Location Benefits

Qualifications

• Excellent communication and interpersonal skills.
• Ability to handle objections professionally and persistently.

Responsibilities

• Conduct outbound calls to generate leads and schedule appointments.
• Maintain high product knowledge to communicate value effectively.

Skills

Communication Skills

Persuasive Personality

Goal-oriented

Organizational Skills

Telephone Etiquette

Tools

CRM Software

Job description

Birmingham, United Kingdom | Posted on 07/05/2025

An industry leader in fleet management solutions, providing unrivaled support that keeps Britain moving. We fuel better.

Job Description

Here at The Fuel Store, we are transforming the Fleet and Fuel industry for good! We are proud to be one of the top resellers in the UK, providing unrivaled support to our customers that fuels the lifeblood of Britain’s roadways.

As a family-run business with over 9 years of experience, we are committed to our founding principle: fuelling better for our customers. From single-vehicle operators to multi-fleet solutions, our customers are at the forefront of everything we do. We believe our services will help them reach new heights, and we love being part of that journey!

Our significant growth has led us to invest further in our Sales division to increase revenue, strengthen partnerships, and expand our product portfolio.

As a Sales Development Representative, you will play a pivotal role at The Fuel Store by booking appointments for our fleet specialists through generating leads via outbound calls. The ideal candidate will have excellent communication skills, a persuasive personality, and enjoy building relationships over the phone.

Your primary responsibilities include identifying, prospecting, and initiating meaningful connections with potential clients, and engaging in persuasive communication to promote our fleet management products and services to book appointments.

Brief Overview:

Location: Birmingham, B2 (Hybrid)

Requirements

For a Sales Development Representative, the following are essential:

• Conduct outbound calls to prospective clients to generate leads and schedule appointments.
• Understand potential clients' needs to provide relevant information about our services.
• Maintain high product knowledge to communicate value effectively.
• Achieve and exceed call and appointment targets.
• Utilize CRM software to track activity and update client information.
• Handle objections professionally and persistently.
• Collaborate with the sales team to develop lead generation strategies.
• Follow up with interested clients.
• Provide detailed information to ensure successful appointments.
• Stay informed about industry trends.

Additional qualities include:

• Confidence and resilience in making outbound calls.
• Strong communication and interpersonal skills.
• Excellent telephone etiquette.
• Ability to work independently and in a team.
• Goal-oriented with a track record of meeting targets.
• Organizational skills and attention to detail.
• Ability to handle rejection positively.
• Flexibility to adapt and multitask.

Preferred attributes:

• Motivation to succeed in a fast-paced environment.
• Ambition to earn competitive income.
• Curiosity and problem-solving mindset.
• Ability to challenge the status quo.
• Resilience and focus on details and the big picture.
• Strong decision-making skills.
• Excellent organization and time management.
• Commercial awareness.

Benefits include pension scheme, health & wellbeing perks, holiday entitlement, career progression, incentives & commissions, location benefits, and other employee perks. For more details, visit our careers page.

We value diversity and are committed to an inclusive environment. All qualified applicants will receive consideration for employment.