Go To Market Manager B2B

TN United Kingdom; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Go to Market Manager to drive B2B marketing strategies and enhance customer engagement. This dynamic role involves developing targeted campaigns, managing supplier relationships, and staying ahead of tech trends to boost sales. You'll collaborate with marketing and commercial teams to create impactful messaging and maximize supplier funding. Join a passionate team dedicated to providing exceptional service and enjoy a range of benefits, including a pension scheme and private health insurance, while contributing to the growth of the business.

Benefits

Company Pension Scheme

Discretionary/Performance-based bonus

Private Health Insurance

Colleague Discounts

Qualifications

• Experience in marketing or buying within a sizable category.
• Ability to manage supplier relationships effectively.

Responsibilities

• Develop and execute category-specific campaign plans.
• Manage relationships with supplier marketing teams.
• Collaborate with suppliers to enhance B2B messaging.

Skills

Buying Experience

Marketing Experience

Relationship Management

Campaign Development

Tech Trend Awareness

Education

Degree in relevant field

Job description

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London - Hybrid Working
Permanent
Full-time
Grade 4

Our passion at Currys is helping everyone enjoy the latest tech. We’re proud of the service levels we provide for our customers – online, in-store or in their homes. And it’s all down to our people, 30,000+ capable and committed colleagues, learning together, growing together, making us amazing and celebrating the wins.

The Go to Market Manager is part of the B2B Customer team, reporting to the Senior GTM manager, supported by one assistant GTM manager. The role is responsible for defining measurable and targeted plans to promote categories and products, supported by supplier funding and joint business objectives.

The Go to Market Manager will work closely with the marketing and commercial teams to identify opportunities to acquire new customers (and drive repeat spend with existing customers) by developing campaigns that span our full range of categories, targeted at specific small and medium business segments. They will align with the commercial team on our strategic supplier priorities and develop joint annual campaign plans that fit with our overall promotional calendar, maximizing the funding and effectiveness of assets in our channels and other marketing channels. They will consider new and innovative ways of landing product and supplier propositions with our customers.

Key Responsibilities:

1. Develop and execute category-specific campaign plans aligned with our marketing strategy.
2. Create a prioritized category and product messaging roadmap, supported by strategic relationships with key suppliers.
3. Manage relationships with supplier marketing teams to maximize investment and land joint messages and campaigns effectively.
4. Drive technology opportunities with targeted B2B customer groups, demonstrating thought leadership in leveraging new growth areas.
5. Stay updated on the latest tech trends (e.g., AI, operating systems, computing technology) and help colleagues demystify tech language for B2B customers to increase demand.
6. Collaborate with suppliers to enhance B2B messaging in branded spaces outside of B2B Hubs, increasing direct sales or referrals to our sales team.
7. Maximize incremental trading account funding through strategic supplier joint plans.
8. Manage and develop the assistant GTM manager, utilizing smaller campaigns and supplier partnerships to enhance their experience.

Key Skills/Experience/Qualifications:

• Experience in buying or marketing, such as as an assistant buyer/marketer in a sizable category or a category buyer/marketer.
• A degree is desirable.

We know our people are the magic ingredient in our success. That’s why we reward you with benefits that go deeper than just the day-to-day. Benefits include Company Pension Scheme, Discretionary/Performance-based bonus, Private Health Insurance, and Colleague Discounts.