Senior Content Manager

Benefact Group plc; Gloucester; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Annual bonus

Health & wellbeing benefits

Job summary

Ecclesiastical Insurance, part of Benefact Group, is seeking a Senior Content Manager to lead UKGI's content and editorial capability from our Gloucester office. You will shape thought leadership, publish engaging content, and build profiles of key voices across the business to strengthen authority and market presence.

You will work with senior leaders, SMEs and external partners to identify opportunities, drive multi-channel campaigns, and ensure content aligns with brand strategy and

Qualifications

• Significant experience leading content and thought leadership in a regulated sector.
• Ability to translate brand strategy into audience-led content across channels.
• Experience collaborating with senior leaders, SMEs and external partners.

Responsibilities

• Lead UKGI's content, editorial, publishing and thought leadership programmes.
• Develop audience-led content aligned with brand and commercial objectives.
• Identify topical themes and opportunities to extend reach via media and associations.
• Set editorial standards, ensure accessibility and compliance with governance.
• Maximise content value through planning, reuse, and multi-channel distribution.
• Use insights to evaluate content performance and drive improvements.
• Provide leadership and coaching to content team members.
• Manage external content, editorial, and PR suppliers as needed.
• Ensure content reflects brand tone and voice across brands.

Skills

Content strategy

Thought leadership

Editorial programme

Stakeholder management

Storytelling/writing

Education

Marketing/communications/journalism or content qualification

Tools

SEO tools

Editorial calendar tools

Job description

Working hours:35 hours per week, Monday to Friday

Duration:Permanent

Location: Gloucester

Job Ref: 205485

About the role

Ecclesiastical Insurance, who are proudly part ofBenefact Groupare looking for a Senior Content Manager to join our Gloucester office.

As a Senior Content Manager, you will lead UKGI's content and editorial capability, turning our brand strategy and narrative into compelling, audience-led content that supports marketing and business objectives. You'll shape and deliver our thought leadership strategy and publishing activity, identifying topical insights and opportunities that strengthen UKGI's authority, reputation, and market presence.

Working closely with senior leaders, subject matter experts, and external stakeholders, you'll develop engaging content and thought leadership programmes, build the profile of key voices across the business, and identify opportunities to extend the reach of our expertise through media, trade publications, industry associations, and partner networks. You'll also ensure content consistently reflects our brand strategy, positioning, and standards across UKGI and relevant in-scope brands.

Hear from the hiring manager

"This is an exciting time to join the marketing team at Ecclesiastical, as we look to accelerate our growing influence and start to build a voice of authority within our markets. As Senior Content Manager, you won’t just be leading the content creation, We need someone who can build a world class thought leadership strategy that generates trust, protects our brand reputation and elevates our voice. If you’re a highly energised individual who thrives in a dynamic environment and can create compelling high impact narratives from complex, technical concepts, we’d love to hear from you."

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group - where all profits go to charity and good causes.

What you'll be doing

• Build trusted relationships with senior leaders, subject matter experts, media, industry associations, and Group PR teams to identify opportunities that raise the profile and influence of UKGI expertise.

• Lead UKGI's content, editorial, publishing, and thought leadership programme, developing audience-led content that supports brand, reputation, engagement, and commercial objectives.

• Identify topical themes, stories, and opportunities, translating expertise into authoritative thought leadership, commentary, and content across relevant channels.

• Lead editorial standards and quality, ensuring content is engaging, accessible, compliant, and aligned to brand guidelines and tone of voice.

• Maximise content value through effective planning, reuse, repurposing, and distribution across paid, earned, shared, and owned channels.

• Use performance insights and data to evaluate content effectiveness and drive continuous improvement.

• Provide leadership and guidance across UKGI's content capability, developing editorial best practice and supporting the growth of colleagues within the function.

• Manage external content, editorial, and PR suppliers as required, ensuring quality, value, and delivery against objectives.

• Ensure all content complies with relevant governance, approval processes, and regulatory requirements.

What you'll need to have

• Significant experience in senior content, editorial, thought leadership, or marketing communications roles, ideally within financial services, insurance, or another regulated sector.

• Proven experience building organisational profile, authority, and reputation through thought leadership, editorial programmes, media engagement, and industry partnerships.

• Strong experience working with senior leaders and subject matter experts, including the confidence to shape points of view, challenge constructively, and translate expertise into compelling content.

• Excellent writing, editing, storytelling, and content strategy skills, with the ability to translate complex subjects into engaging, audience-led communications across multiple formats and channels.

• Experience developing and maintaining relationships with media, trade publications, professional bodies, and industry associations.

• Ability to identify emerging trends, topical issues, and story opportunities, creating relevant thought leadership and content that supports business objectives.

• Strong understanding of brand tone, editorial standards, digital content, SEO/GEO, and content performance measurement.

• Strong stakeholder management, influencing, prioritisation, and organisational skills, with the ability to work autonomously and manage competing demands.

• Experience providing leadership, coaching, or professional guidance to content specialists and using insight and performance data to drive continuous improvement.

What makes you stand out

• Experience across B2B/intermediated and customer/consumer audiences.

• Relevant marketing, communications, journalism or content qualification.

What we offer

• A competitive salary - let's discuss it

• Hybrid working

• Group Personal Pension - up to 12% employer contribution

• Generous annual bonus scheme: on-target bonus between 7.5% and30%

• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme

• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance

• £200 annual personal grant to a charity of your choice

• Encouraged to take at least one volunteering day per year

• Employee Assistance Programme

• Full study support to gain professional qualifications

• Access to virtual GP

• Enhanced maternity and paternity pay

About us

Ecclesiastical Insuranceoffer insurance with award-winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client, real estate and schemes, across Ireland, Canada and the UK.

As a business, we’ve been trusted to protect some of the UK’s best-loved and most iconic buildings for over a century, and we’re not standing still. We’re a forward thinking, energetic organisation entering new markets, with an ambition to double our size, because when we grow, we give back more.

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.

If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26