Go To Market Manager

EBSCO Industries Inc.; Birmingham; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Go to Market Manager to lead the launch of innovative hardware products and app features. This dynamic role requires a strong communicator and project manager who can coordinate cross-functional teams, ensuring all aspects of product readiness are met. With a focus on customer obsession and excellence, the successful candidate will thrive in a fast-paced environment, driving strategies that align marketing, sales, and operations. If you are passionate about bringing cutting-edge products to market and enjoy collaborating with diverse teams, this opportunity is perfect for you.

Qualifications

• 4+ Jahre Erfahrung im Marketing oder Go-to-Market-Bereich, bevorzugt in der Konsumgüterindustrie.
• Nachgewiesene Erfahrung in der Koordination von Produkteinführungen über mehrere Teams.

Responsibilities

• Leitung der Ausführung von Go-to-Market-Strategien für Produkteinführungen.
• Verwaltung von kreativen Assets für Produkt- und App-Launches.

Skills

Projektmanagement

Kommunikationsfähigkeiten

Cross-funktionale Zusammenarbeit

Go-to-Market Strategien

Analytische Fähigkeiten

Education

Bachelor in Marketing

Bachelor in Business

Bachelor in Kommunikationswissenschaften

Tools

Microsoft Office Suite

Asana

Job description

Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.
We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

The Go to Market Manager plays a critical role in ensuring the successful launch of Moultrie's hardware products and app feature releases. This role is responsible for executing cross-functional go-to-market plans, coordinating teams, and ensuring product readiness across marketing, sales, product, and operations. The ideal candidate is a strong communicator and project manager who thrives in a fast-paced environment and has a passion for bringing innovative products to market.

Responsibilities

• Drive the execution of go-to-market strategies for new product launches and app feature releases, keeping all teams aligned on launch timelines and deliverables.
• Develop and maintain launch checklists, playbooks, and key milestones to ensure GTM readiness.
• Act as the central point of coordination for launch-related requests from Product, Sales, and Marketing teams, ensuring all inputs are captured, prioritized, and executed.
• Manage the backlog of creative assets needed for product and app launches, ensuring all required materials are prioritized and delivered on time.
• Proactively remove blockers, track progress, and keep stakeholders aligned to ensure launch deliverables stay on schedule.
• Partner with Operations to track inventory readiness, pricing, product availability for launches.
• Track and analyze post-launch performance metrics, including customer feedback and reviews, plus other sales and product adoption metrics.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 4+ years of marketing or go-to-market experience, preferably in consumer products, technology, or the outdoor industry.
• Demonstrated experience coordinating product launches or major feature releases across multiple teams.
• Strong project management skills, with the ability to juggle multiple launches simultaneously and meet deadlines.
• Excellent communication and cross-functional collaboration skills.
• Proficiency with Microsoft Office Suite and project management tools such as Asana.
• Experience working in fast-paced environments with tight launch schedules.

Preferred Qualifications

• Experience working with retail, e-commerce, and digital marketing teams to drive launch campaigns.
• Familiarity with consumer software or app-based feature launches.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.