Go-To-Market Leader, AI-Native Enterprise Platforms

TAINA Technology Limited; South Shields; On-site; GBP 120,000 - 180,000; Full time

Job summary

TAINA Technology Limited seeks an executive Go-To-Market Lead to own the commercial strategy for its AI-native platform. You will define positioning, pricing, and adoption frameworks, working directly with the CEO and ELT to shape category messaging and enterprise acceptance.

This is not a traditional sales role; you will lead market education, build scalable monetisation models, and partner with Product, Marketing, Sales and Customer Success to drive adoption across regulated industries.

Qualifications

• Proven experience bringing AI-native enterprise software products to market.
• Experience launching entirely new products or product categories.
• Deep understanding of enterprise software commercialisation.
• Strong understanding of AI adoption within large organisations.
• Experience developing pricing, packaging and commercial models for AI-based solutions.
• Experience presenting to C-level stakeholders within large enterprises.
• Strong understanding of SaaS economics and commercial scaling strategies.
• Experience creating and executing enterprise go-to-market strategies.

Responsibilities

• Develop and execute the commercial strategy for TAINA's AI-native product portfolio.
• Define market positioning, value propositions and category creation strategies.
• Establish product launch frameworks and commercialisation plans.
• Identify target markets, buyer personas and enterprise adoption pathways.
• Drive product-market fit validation and scaling initiatives.
• Lead the commercialisation of AI-native and agentic workflow products.
• Define packaging, licensing, pricing and monetisation models.
• Build business cases demonstrating value, ROI and operational impact.
• Translate complex AI capabilities into compelling business outcomes for enterprise buyers.
• Shape commercial approaches for new AI capabilities throughout the product lifecycle.
• Engage with senior executives at enterprise organisations to understand adoption barriers and buying requirements.
• Develop approaches for AI governance, risk, trust and explainability conversations.
• Build frameworks that support client confidence in enterprise AI deployment.
• Help customers understand the operational, financial and strategic implications of agentic AI adoption.
• Work closely with Product, Marketing, Sales and Customer Success teams to align execution.
• Contribute to strategic planning as a member of the Executive Leadership Team.
• Support investor, board and strategic partnership discussions where required.
• Develop market education, thought leadership and category-building initiatives.

Skills

AI go-to-market

Enterprise software

Pricing & packaging

C-level selling

SaaS economics

Strategic leadership

Job description

TAINA Technology Limited seeks an executive Go-To-Market Lead to own the commercial strategy for its AI-native platform. You will define positioning, pricing, and adoption frameworks, working directly with the CEO and ELT to shape category messaging and enterprise acceptance.

This is not a traditional sales role; you will lead market education, build scalable monetisation models, and partner with Product, Marketing, Sales and Customer Success to drive adoption across regulated industries.