Go-to-Market Growth Lead

Papaya Global; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Papaya Global in London is seeking an action-oriented GTM Manager to join the Go-to-Market team and drive scalable growth across products and Workforce OS services.

You will own strategy, launches, messaging, sales enablement, and assets, partnering with Product, Sales, Marketing, and Client Success to accelerate adoption and revenue. Excellent storytelling, collaboration, and AI-enabled execution are essential for success.

Qualifications

• 3+ years of experience in Go-to-Market, Product Marketing, Product Strategy, or similar in B2B tech.
• Strong commercial mindset translating positioning into pipeline and revenue.
• Exceptional storytelling and communication to simplify complex products.

Responsibilities

• Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines.
• Lead product and service launches end-to-end, including positioning, sales readiness, rollout, and adoption.
• Translate complex product capabilities into clear, compelling commercial stories and value propositions.
• Develop persona-based messaging and positioning that articulates why Papaya, why now, and why we win.
• Partner with Product to understand roadmap and turn innovation into market-ready propositions.
• Work with Sales and Account Management to understand real deals, identify gaps, and strengthen positioning.
• Build and deliver sales plays that help Revenue teams identify opportunities and close business.
• Own sales enablement for your service line, including training, storytelling, product demos, and launch readiness.
• Create commercial assets sellers need to win: decks, one-pagers, battlecards, demo stories, landing pages, client materials, AI-powered tools.
• Develop competitive intelligence to differentiate Papaya in the market.
• Partner with Marketing on campaigns, events, website messaging, thought leadership, and demand-gen initiatives.
• Use feedback to continuously improve GTM strategy and messaging.
• Leverage AI to accelerate research, content creation, enablement, personalization, and execution.
• Measure impact through adoption, pipeline, conversion, product uptake, and revenue.

Skills

GTM strategy

Product marketing

Sales enablement

Storytelling

Job description

Papaya Global in London is seeking an action-oriented GTM Manager to join the Go-to-Market team and drive scalable growth across products and Workforce OS services.

You will own strategy, launches, messaging, sales enablement, and assets, partnering with Product, Sales, Marketing, and Client Success to accelerate adoption and revenue. Excellent storytelling, collaboration, and AI-enabled execution are essential for success.