Go-to-Market Engineer

SJH Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

SJH Group is seeking a hands-on GTM Engineer to architect and optimise prospecting, outreach and pipeline-generation processes. You will combine technical problem-solving with business insight to make prospecting more targeted, reduce manual work and empower sales teams to operate more efficiently.

You will implement robust data sourcing, enrichment and segmentation workflows, configure tools like Apollo and Waalaxy, and ensure CRM data quality and reliability.

Qualifications

• Proven experience building automated prospecting, outreach or revenue-operations workflows.
• Hands-on with sales intelligence and outreach tools such as Apollo, Clay, Waalaxy or equivalents.
• Proven CRM experience and data handling capabilities.
• Understanding of B2B prospecting and email deliverability.

Responsibilities

• Translate commercial objectives into practical prospecting and outreach workflows.
• Build processes for sourcing, enriching, validating and segmenting data.
• Configure and optimise Apollo, Waalaxy, email platforms and CRMs.
• Develop automated workflows for prospect research, personalised outreach, follow-ups and lead routing.
• Set up and maintain outreach infrastructure including deliverability controls.
• Enable coordinated outreach across email, LinkedIn and telephone channels.
• Ensure engagement data and campaign outcomes are captured in the CRM.
• Build reporting linking prospecting to engagement and pipeline.
• Identify bottlenecks and test improvements to targeting and workflow logic.
• Use AI to improve research and personalisation with quality controls.
• Monitor automated processes and resolve campaign and data issues.
• Document processes and provide practical guidance for users.

Skills

Automation workflows

Sales intelligence tools

CRM systems

CRM data management

B2B prospecting

Email deliverability

Tools

Apollo

Clay

Waalaxy

CRM platforms

SQL

AI-assisted workflows

Job description

We are looking for a hands-on GTM Engineer to build and improve the systems that support prospecting, sales outreach and pipeline generation.

The role combines technical problem-solving with an understanding of how businesses attract and engage potential customers. You will use prospect data, outreach platforms and CRM systems to make prospecting more targeted, reduce manual work and help sales teams operate more effectively.

Success will be measured by the adoption, efficiency and commercial impact of the processes you develop.

Key responsibilities

• Translate commercial objectives and target customer profiles into practical prospecting and outreach workflows.
• Build processes for sourcing, enriching, validating and segmenting company and contact data.
• Configure and optimise tools such as Apollo, Waalaxy, email outreach platforms and CRM systems.
• Develop automated workflows for prospect research, personalised outreach, follow-ups and lead routing.
• Set up and maintain outreach infrastructure, including sending configuration, deliverability monitoring and suppression controls.
• Enable coordinated outreach across email, LinkedIn and telephone channels.
• Ensure engagement data and campaign outcomes are accurately captured in the CRM.
• Build reporting that connects prospecting activity with engagement, qualified opportunities and pipeline.
• Identify bottlenecks and test improvements to targeting, workflow logic and campaign execution.
• Use AI to improve research, enrichment and personalisation, with appropriate review and quality controls.
• Monitor automated processes and resolve campaign, data and workflow issues.
• Document processes and provide practical guidance so users can operate them effectively.

Essential experience and skills

• Demonstrable experience building automated prospecting, outreach or revenue operations workflows.
• Hands-on experience with sales intelligence and outreach tools such as Apollo, Clay, Waalaxy or equivalent platforms.
• Hands on experience of CRM systems
• Experience working with CRM data, including deduplication, segmentation and lifecycle tracking.
• Understanding of B2B prospecting, outreach sequencing and email deliverability.
• Ability to translate business requirements into reliable, repeatable processes.
• Strong analytical skills and the ability to assess whether automation improves commercial outcomes.
• Working knowledge of SQL.
• Experience building AI-assisted research and personalisation workflows.
• Experience with account scoring, buying signals and trigger-based outreach.
• Familiarity with campaign attribution and funnel reporting.

Measures of success

• Qualified pipeline contribution:Measurable growth in sales-accepted opportunities and pipeline generated through the outreach processes developed.
• Improved targeting and conversion:Higher positive response rates and improved conversion from targeted prospects to qualified sales conversations.
• Greater sales productivity:Less time spent on manual research, list preparation and campaign administration, giving salespeople more time for meaningful prospect conversations.
• Faster campaign delivery:Reduced time from identifying a target audience to launching an accurate, tested outreach campaign.
• Reliable data and delivery:Fewer duplicate or invalid records, lower bounce rates and consistent application of opt-out and suppression rules.
• Effective adoption:Regular use of the tools and workflows, supported by clear documentation and practical training.
• Continuous improvement:Evidence that testing and optimisation lead to better campaign results and lower cost per qualified opportunity.

Performance targets will be agreed against an initial baseline, with pipeline outcomes assessed alongside sales execution.