GM - New BTR Scheme - Birmingham - Upto £70,000 + Bonus

Deverell Smith Ltd; Tyseley; On-site; GBP 70,000 - 90,000; Full time

Job summary

Deverell Smith Ltd in Birmingham is seeking a General Manager to lead a 550-unit Build-To-Rent scheme in Digbeth, delivering best-in-class resident experiences and creating a vibrant on-site community.

You will own the lettings and property management, drive rental growth, manage budgets, and guide a multi-disciplinary team across leasing, facilities and customer service while championing health, safety and sustainability.

Qualifications

• Led teams in build-to-rent, PBSA, hospitality or similar for at least 3 years.
• Comfortable reading a budget and driving commercial performance.
• Commercially sharp with a community-focused mindset.

Responsibilities

• Own the P&L and drive rental growth with disciplined cost control.
• Lead, develop and inspire a multi-disciplinary onsite team.
• Set the resident experience tone and foster a five-star ethos.
• Champion health & safety and sustainability across the scheme.
• Build relationships with local business, tenants and community.

Skills

Leadership

Budget management

P&L management

Strategic thinking

Stakeholder management

Job description

General Manager - A Brand New Standard for Rental Living in Birmingham

Digbeth, Birmingham | Full-time

This is a rare one. A 550-unit build-to-rent development in the heart of Digbeth, Birmingham - is looking for a General Manager to lead it from the front.

Digbeth is having a moment. Creative, gritty, buzzing with independent culture, and now home to a rental scheme that's setting a genuinely new benchmark for what renting in Birmingham can look like. Think best-in-class amenities, a strong sense of community, six commercial units bringing the ground floor to life, and a resident experience built to feel more like a lifestyle than a lease. This isn't a standard PRS block - it's a flagship.

We're looking for someone who wants to put their stamp on it.

The role

You'll take full ownership of the onsite lettings and property management team, running the scheme as if it were your own business. That means:

• Owning the P&L - driving rental growth, managing costs, and reporting on performance with real commercial rigour
• Leading, developing and inspiring a multi-disciplinary onsite team across leasing, facilities, and customer service
• Setting the tone for resident experience - building a genuine community through events, engagement and a five-star customer ethos
• Championing health & safety and sustainability, keeping the scheme compliant and ahead of the curve
• Getting out into the local area - building relationships with businesses, tenants and the wider Digbeth community to raise the profile of the building
• Working closely with senior leadership on long-term asset strategy, spotting opportunities to enhance value and performanceAbout you

About you

You've led teams in build-to-rent, PBSA, hospitality or another purpose-built residential environment for at least 3 years, and you know your way around a budget as well as you know how to motivate a team. You're commercially sharp, hands-on, and genuinely energised by creating a great place to live. You're a strategic thinker but not afraid to get stuck in - someone who can read a P&L in the morning and be chatting to a resident about their day by the afternoon.

Propertymark, IRPM or IOSH qualifications are a bonus, not a dealbreaker. What matters more is the mindset: commercially driven, community-minded, and ready to lead something special.

If you want to be the person who defines what rental living looks like in Birmingham for the next generation - this is it