Global Web Strategist: Content, SEO & UX

Arup; Glasgow; On-site; GBP 42,000 - 66,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Accident insurance

Income protection

Job summary

Arup is seeking a Global Web Specialist to join the global web team, shaping and improving the external website experience. The role blends content, UX, SEO, accessibility and performance, with responsibilities spanning CMS publication, campaign support and standards compliance.

You will use analytics and audience insight to drive improvements, collaborate across functions, and develop expertise in content management, SEO and AI-driven approaches to web/search.

Qualifications

• Experience in web, digital content, digital marketing or communications with CMS.
• Understanding of SEO, accessibility, web analytics and QA, plus editorial judgement and communication skills.
• Experience with enterprise CMS, Google Analytics, Adobe Analytics, Google Search Console or Semrush; knowledge of HTML/CSS, testing, AEO/GEO, structured content or AI-supported search.

Responsibilities

• Create, edit, publish and maintain high-quality website content using a CMS.
• Optimise online content for user experience, SEO, accessibility and performance.
• Use website analytics and audience insights to identify and recommend improvements.
• Carry out quality assurance checks and support website testing.
• Work with colleagues across the organisation to gather content, requirements and approvals.
• Support digital campaigns ensuring content meets brand, governance and web standards.
• Manage multiple priorities and elevate complex governance issues when needed.

Skills

Web content management

SEO

Web analytics

Quality assurance

Editorial judgement

Attention to detail

Collaboration

Tools

Optimizely

Google Analytics

Adobe Analytics

Google Search Console

Semrush

HTML/CSS

Job description

Arup is seeking a Global Web Specialist to join the global web team, shaping and improving the external website experience. The role blends content, UX, SEO, accessibility and performance, with responsibilities spanning CMS publication, campaign support and standards compliance.

You will use analytics and audience insight to drive improvements, collaborate across functions, and develop expertise in content management, SEO and AI-driven approaches to web/search.