Global Web Specialist: Content, SEO & UX Lead

Arup; Belfast City District; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Life assurance

Accident insurance

Income protection

Profit sharing

Flexible benefits

Learning opportunities

Job summary

Arup is seeking a Global Web Specialist to join our MCBD team and drive our external website experience. You’ll publish high‑quality content, optimise for UX, SEO and accessibility, and use analytics to identify improvements across campaigns and priority communications.

You’ll apply web standards, QA processes and collaborate with colleagues to gather content, approvals and requirements, while expanding expertise in CMS tools, testing and AI‑driven search approaches.

Qualifications

• Experience in web, digital content, digital marketing or communications with CMS content for online audiences.
• Understanding of SEO, accessibility, web analytics and QA with strong editorial judgement.
• Ability to use data and user insight to make practical recommendations.

Responsibilities

• Create, edit, publish and maintain website content via a CMS.
• Optimise content for UX, SEO, accessibility and performance.
• Use analytics/audience insights to suggest improvements.
• Carry out quality assurance checks and support testing.
• Collaborate across the organisation to gather content, requirements and approvals.
• Support digital campaigns while upholding brand and governance standards.
• Manage multiple priorities and escalate complex issues when needed.

Skills

Web content management

SEO

Accessibility

Web analytics

Quality assurance

Editorial judgement

Data-driven recommendations

HTML/CSS

Tools

Optimizely

Google Analytics

Adobe Analytics

Google Search Console

Semrush

Job description

Arup is seeking a Global Web Specialist to join our MCBD team and drive our external website experience. You’ll publish high‑quality content, optimise for UX, SEO and accessibility, and use analytics to identify improvements across campaigns and priority communications.

You’ll apply web standards, QA processes and collaborate with colleagues to gather content, approvals and requirements, while expanding expertise in CMS tools, testing and AI‑driven search approaches.