Global Student Conversion Lead

Birmingham City University; Birmingham; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Opportunities for international travel

Supportive working environment

Inclusion in the Local Government Pension Scheme

Job summary

A prominent educational institution in Birmingham is seeking an experienced International Conversion Manager to lead the university’s international conversion strategy. This pivotal role requires managing a team to drive effective conversion activities and improve enrolment outcomes. Candidates should have substantial experience in international recruitment, CRM marketing, and excellent analytical skills. If you are passionate about shaping the future of international education, we'd love to hear from you.

Qualifications

• Substantial experience in international recruitment in higher education.
• Experience managing CRM marketing functions, preferably in Higher Education.
• Strong knowledge of data protection regulations (UK GDPR).

Responsibilities

• Develop and implement a global conversion strategy and annual plan.
• Lead and manage the international conversion team.
• Oversee the delivery of multi-channel conversion campaigns.
• Conduct market research and engage in recruitment events.
• Produce performance reports and insights for decision-making.

Skills

International recruitment experience

Project management

CRM marketing expertise

Data analysis

Excellent communication skills

Stakeholder relationship management

Education

Degree level qualification

Tools

Microsoft Dynamics

Data visualisation tools

Job description

A prominent educational institution in Birmingham is seeking an experienced International Conversion Manager to lead the university’s international conversion strategy. This pivotal role requires managing a team to drive effective conversion activities and improve enrolment outcomes. Candidates should have substantial experience in international recruitment, CRM marketing, and excellent analytical skills. If you are passionate about shaping the future of international education, we'd love to hear from you.