Global SEO Lead for Multi-Brand Wellness

Superior Wellness Ltd.; Chesterfield, Tipton; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

31 days annual leave (including Bank H

Onsite gym

Weekly fitness classes

Fresh fruit and breakfast options

Onsite parking

Collaborative team environment

Growth opportunities

Job summary

Superior Wellness Ltd. is seeking an SEO Manager to own organic search across seven brand domains. You will perform technical audits, write specifications for developers, and drive SEO across WordPress and Shopify sites, including hreflang and multi-market subfolders.

You will craft keyword and content strategies, write category pages and buying guides, and work closely with our two web developers to implement fixes. This is a fully hands-on role with direct impact on commercial results.

Qualifications

• Four or more years in SEO with hands-on delivery
• Proven technical SEO capability with recovery of rankings
• Ability to write technical specifications and work with developers
• Strong working knowledge of WordPress and Shopify
• Proficiency with Google Search Console, GA4, Screaming Frog and visibility platforms (SISTRIX/Ahrefs/Semrush)
• Ability to write content yourself, not just brief
• Commercially minded and able to explain ROI to non-SEO colleagues
• Self-directed and able to set own roadmap
• Experience running SEO across multiple brands/domains
• International SEO experience, hreflang and multi-market subfolders
• Ecommerce SEO experience
• Digital PR or link acquisition experience
• Understanding of AI search and LLMs in brand surfacing
• Experience in retail, home and garden, wellness or similar category

Responsibilities

• Own organic search performance across all seven brand domains in multiple markets
• Conduct full technical audits and write specifications for web developers
• Manage international SEO across WordPress and Shopify sites, including hreflang
• Build and deliver keyword and content strategy per brand
• Write and optimise category pages, product copy, buying guides, ownership content
• Improve internal linking and site architecture across a multi-domain estate
• Build authority via digital PR, dealer network and data-led reports
• Own reporting in SISTRIX, Google Search Console and GA4 to senior team
• Track visibility in AI search and related features
• Collaborate with PPC to align paid and organic strategies

Skills

SEO strategy

Technical SEO

WordPress

Shopify

Google Search Console

GA4

Screaming Frog

Content writing

Commercial mindset

Self-directed

Multi-brand SEO

International SEO

Digital PR

AI search awareness

Tools

SISTRIX

Ahrefs

Semrush

Job description

Superior Wellness Ltd. is seeking an SEO Manager to own organic search across seven brand domains. You will perform technical audits, write specifications for developers, and drive SEO across WordPress and Shopify sites, including hreflang and multi-market subfolders.

You will craft keyword and content strategies, write category pages and buying guides, and work closely with our two web developers to implement fixes. This is a fully hands-on role with direct impact on commercial results.