Strategic Marketing Manager – SEO & Lead Gen (Multi-Site)

Marketingmillstudio; United Kingdom; Remote; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Company pension

On-site parking

Opportunity to own and shape a growing

marketing function

Job summary

Precision Builders Ltd. is seeking a commercially focused Marketing Manager to own marketing across its residential, commercial, and energy-focused construction businesses.

The role blends strategic planning with hands-on execution, emphasizing SEO, local SEO, digital marketing, and lead generation to drive inbound enquiries and growth. You will develop a group-wide strategy with directors and site teams, strengthening brand visibility and maximizing lead conversion across multiple websites and

Qualifications

• Strong SEO and local SEO expertise
• Demonstrable experience generating leads and enquiries through digital marketing campaigns
• Experience creating and optimising website content and landing pages
• Ability to work independently and manage multiple priorities effectively
• Commercially focused mindset with strong analytical and performance tracking skills
• Excellent communication and stakeholder management abilities
• Strong organisational skills with a proactive, self-motivated approach
• Experience using AI and automation tools to improve marketing workflows and efficiency
• Experience within construction, property, energy, or related sectors
• Experience managing marketing across multiple brands or business units
• Familiarity with lead generation platforms and CRM tools
• Basic understanding of Google Ads, paid media, and remarketing strategies

Responsibilities

• Create and implement a group-wide marketing strategy aligned to commercial objectives
• Drive measurable business growth through digital marketing and lead generation activity
• Align marketing initiatives with business development priorities and core service offerings
• Identify opportunities for cross‑selling and business expansion
• Support employer branding initiatives where required
• Lead and execute SEO and local SEO strategies across multiple websites
• Build and optimise high‑performing service and location‑based landing pages
• Conduct keyword research, competitor analysis, and content planning
• Improve website rankings, increase qualified traffic, and maximise enquiry conversion rates
• Monitor website performance and continuously improve user experience and lead capture effectiveness
• Plan and deliver targeted digital marketing campaigns and lead generation funnels
• Support email marketing activity, including nurture sequences and follow‑up campaigns
• Collaborate with external specialists on paid media and advertising activity where required
• Develop campaigns focused on generating high‑quality inbound enquiries rather than traffic alone
• Create high‑quality content including case studies, service pages, and project updates
• Maintain a consistent and professional tone of voice across all channels
• Oversee social media direction and ensure brand consistency across the group
• Coordinate with photographers, videographers, designers, and external agencies as needed
• Track and report on SEO performance, campaign effectiveness, lead generation, and ROI
• Use analytics and performance data to improve campaign results and conversion rates
• Work closely with directors, project teams, and site staff to gather content and insights
• Manage relationships with external marketing suppliers and specialists

Job description

Precision Builders Ltd. is seeking a commercially focused Marketing Manager to own marketing across its residential, commercial, and energy-focused construction businesses.

The role blends strategic planning with hands-on execution, emphasizing SEO, local SEO, digital marketing, and lead generation to drive inbound enquiries and growth. You will develop a group-wide strategy with directors and site teams, strengthening brand visibility and maximizing lead conversion across multiple websites and