Global Partner Marketing Leader (Hybrid)

IFS; Staines-upon-Thames; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

IFS is seeking a Global Partner Marketing Senior Strategist to lead global partner marketing programs and enablement initiatives. You will drive demand generation campaigns with channel partners and collaborate across regions to maximise measurable business impact.

The role requires hands-on execution across campaigns, assets, content creation, and partner enablement, delivering high-quality outcomes in a fast-paced, global environment. Hybrid work options are available.

Qualifications

• 3-5+ years of relevant B2B marketing experience, ideally within partner or channel marketing.
• Proven experience delivering integrated, multi-channel marketing programmes that drive demand and pipeline through a partner ecosystem.
• Strong programme and project management skills, with the ability to manage multiple priorities and deliver through cross-functional teams.
• Commercial understanding of demand generation, lead management and pipeline contribution.
• Comfortable with marketing reporting, tracking performance against agreed KPIs and using results to improve execution.
• Excellent communication, relationship-building and influencing skills across marketing, sales and partner stakeholders.
• Proactive, hands-on and highly organised, with strong attention to detail and a focus on getting things done.
• Comfortable working across geographies and functions in a fast-paced global environment.
• Experience with MDF, partner enablement, marketing automation or partner marketing platforms is beneficial.

Responsibilities

• Deliver partner ready campaigns, share with partner ecosystem and drive adoption.
• Work closely with central campaigns team to identify sales plays relevant to partners and collate campaign tool kits including necessary marketing and BD assets.
• Responsible for education and enablement of marketing and BD teams within channels to include Industry and solution messaging, campaign best practice andrecommendations for execution success.
• Provide a critical interface into the broader IFS ecosystem, championing channel marketing imperatives and developing the key assets and messaging channels require to drive demand.
• Share with channel partner ecosystem the latest marketing messaging, relevant content and campaigns though partner connect, email updates, webinars and workshops alongside regional partner teams.
• Share up and coming campaigns and content plans with partners and support regional partner marketing to build plans with focus channels.
• Coordinate the global MDF process with regional partner marketing teams, consolidating regional activity and plans into a clear global view.
• Report on pipeline contribution and engagement against targets and performance optimization and insight of partner delivered campaigns.
• Drive campaign adoption and usage along with regional partner marketing and ensure that best practices are shared and leveraged around the globe.
• Educate wider partner ecosystem on B2B marketing best practice and develop IFS marketing/demand gen certification.
• Produce content and assets that boost global partner marketing activities (landing pages, digital content, webinars and social media messaging).
• Partner marketing Comms & Events and maintain SharePoint pages and campaign calendars.
• Promote partner-related activities at events such as Partner Summits, Sales Kick-Off, Connect, Unleashed.
• Manage Partner brand usage including IFS Partner brand guidelines, logo usage, website profiles.

Skills

B2B marketing

Partner marketing

Program & project management

Demand generation

Marketing reporting

Communication

Cross-functional collaboration

Global collaboration

Marketing automation

Education

Degree in Marketing/Business or related

Tools

Marketing automation platforms

MDF systems

Job description

IFS is seeking a Global Partner Marketing Senior Strategist to lead global partner marketing programs and enablement initiatives. You will drive demand generation campaigns with channel partners and collaborate across regions to maximise measurable business impact.

The role requires hands-on execution across campaigns, assets, content creation, and partner enablement, delivering high-quality outcomes in a fast-paced, global environment. Hybrid work options are available.