Global Partner Marketing Senior Strategist - Microsoft

IFS; England; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

IFS is seeking a Global Partner Marketing Senior Strategist to lead and coordinate joint marketing programs with Microsoft, aligning global and regional teams to drive demand, co-sell initiatives and marketplace growth.

You will own the Microsoft marketing strategy, build trusted relationships across marketing and alliance teams, and oversee governance, planning, and performance to deliver new pipeline for IFS solutions within the Microsoft ecosystem.

Qualifications

• Global B2B technology partner/alliances marketing experience.
• Experience developing demand generation, ABM and strategic alliance programs.
• Proven ability to influence stakeholders across large, matrixed organizations.
• Strong understanding of pipeline creation and marketing performance.
• Excellent program management, communication and presentation skills.
• Analytical, organized and collaborative with competing priorities.
• Experience with enterprise software, SaaS or cloud solutions preferred.
• Direct experience with Microsoft or its partner ecosystem is desirable.
• Fluent English; additional languages are beneficial.
• Degree in Marketing, Business or related discipline, or equivalent experience.
• Demonstrable experience leading complex multi-stakeholder marketing programs in a global organization.

Responsibilities

• Own and coordinate the global Microsoft marketing plan and priorities.
• Act as primary global marketing contact between IFS and Microsoft, building trusted relationships.
• Establish governance and prioritisation across global and regional stakeholders.
• Maintain visibility of activity and priorities across regions and units.
• Develop joint demand generation programmes to create pipeline and revenue.
• Coordinate Microsoft-focused initiatives covering Azure, co-sell and marketplace growth.
• Lead the annual Microsoft Partner of the Year Awards submission.
• Coordinate customer stories, executive references and thought leadership.
• Deliver marketing initiatives to increase IFS visibility in the Microsoft ecosystem.
• Support Microsoft activation across global campaigns and events.
• Monitor programme performance and deliver business reviews.

Skills

Partner marketing

Demand generation

ABM

Stakeholder management

Program management

Marketing strategy

Fluent English

Microsoft ecosystem

Global marketing

Education

Degree in Marketing or Business

Job description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Global Partner Marketing Senior Strategist defines and coordinates the IFS marketing programs aligned with its key strategic partner, Microsoft. This role will align IFS and Microsoft stakeholders around shared business priorities. Acting as the primary global marketing interface between the two organizations, the role develops integrated programs spanning demand generation, ABM, co-sell and marketplace growth, customer advocacy and strategic events.

Working across Global and Regional Partner Marketing and Microsoft teams, the Senior Strategist provides the planning, governance and leadership needed to strengthen the partnership, increase awareness and preference for IFS, and deliver new pipeline for IFS solutions from within the Microsoft ecosystem.

Key Tasks

Microsoft Marketing Strategy and Alignment

• Own and coordinate the global Microsoft marketing plan, aligned with partnership objectives and business priorities.
• Act as the primary global marketing contact between IFS and Microsoft, building trusted relationships across marketing, alliance and commercial teams.
• Establish effective planning, governance and prioritisation across global and regional stakeholders.
• Maintain visibility of activity, progress and priorities across regions and business units.

Demand Generation, Co-Sell and Marketplace Growth

• Develop joint demand generation programmes that support pipeline creation and revenue growth.
• Coordinate Microsoft-focused initiatives covering Azure consumption, co-sell, marketplace growth and strategic go-to-market priorities.
• Maximise available Microsoft’s Partner Marketing opportunities e.g. Marketplace Rewards.

Customer Advocacy and Strategic Programmes

• Coordinate customer stories, case studies, executive references, videos and thought leadership.
• Lead the annual Microsoft Partner of the Year Awards submission programme.
• Deliver marketing-to-Microsoft initiatives that increase awareness, understanding and preference for IFS.
• Identify opportunities to increase IFS visibility across the Microsoft partner ecosystem.

Events and Regional Activation

• Coordinate Microsoft participation in flagship IFS events, strategic external events and webinars.
• Support Microsoft activation across global campaigns and marketing initiatives and equip regional teams with the guidance and assets needed for local execution.

Performance and Optimisation

• Monitor programme performance, marketing contribution and commercial outcomes.
• Deliver regular business reviews covering progress, impact, risks and opportunities.
• Recommend new approaches that support partnership growth and stronger joint go-to-market execution.

Skills and Qualifications

• Experience in global B2B technology, partner or alliance marketing.
• Experience developing demand generation, ABM or strategic alliance marketing programs.
• Proven ability to influence stakeholders across large, matrixed organizations.
• Strong commercial understanding of pipeline creation and marketing performance.
• Excellent programmanagement, communication and presentation skills.
• Analytical, organized and collaborative, with the ability to manage competing priorities.
• Experience in enterprise software, SaaS, cloud technology or business applications is preferred.
• Direct experience working with Microsoft or its partner ecosystem is desirable.
• Fluent English; additional languages are beneficial.
• Relevant degree in Marketing, Business or a related discipline, or equivalent professional experience.
• Demonstrable experience leading complex, multi-stakeholder marketing programs in a global organization.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.