Global Paid Social & Search Director

PHD; Greater London; On-site; GBP 180,000 - 240,000; Full time

Job summary

Omnicom is seeking a Global Biddable Director to lead Paid Social and Paid Search strategy for top alcohol brands. This role shapes global guidelines, drives innovative platform capabilities, and expands cross-market reach to maximise ROI.

You will guide governance and partner with Google, Meta, TikTok, and more, ensuring compliant, scalable growth. You will influence senior leadership and regional teams, overseeing performance metrics and transformation initiatives that push the boundaries of

Qualifications

• 6+ years of hands-on Paid Social and Paid Search advertising experience across global brands.
• Deep knowledge of bid strategies and ROI-driven campaign management.
• Experience with CPC/ROAS/CPA bidding models and platform data utilization.
• Strong stakeholder management and C-suite communication skills.
• Experience working in global, matrix organisations.

Responsibilities

• Define and evolve global buying guidelines across all Paid Social and Search platforms.
• Lead platform expansion and innovation initiatives across Paid Social platforms.
• Oversee governance reviews and KPI alignment for performance and compliance.
• Partner with platform teams to unlock new capabilities and inventory access.
• Drive alcohol advertising compliance and efficiency across markets.

Skills

Paid Social

Paid Search

Bid strategy

Global governance

C-suite communication

Data analysis

Automation

Emerging platforms

Tools

Google Ads

Microsoft Ads

Meta (Facebook)

TikTok Ads

Pinterest

Reddit Ads

Job description

Omnicom is seeking a Global Biddable Director to lead Paid Social and Paid Search strategy for top alcohol brands. This role shapes global guidelines, drives innovative platform capabilities, and expands cross-market reach to maximise ROI.

You will guide governance and partner with Google, Meta, TikTok, and more, ensuring compliant, scalable growth. You will influence senior leadership and regional teams, overseeing performance metrics and transformation initiatives that push the boundaries of