Global Biddable Media Director - Social & Search

Adelphi Group; Greater London; Vor Ort; GBP 180.000 - 240.000; Vollzeit

Zusammenfassung

Omnicom in London is seeking a Global Biddable Director to lead Paid Social and Paid Search strategy for global brands such as Guinness, Don Julio, Tanqueray, Johnnie Walker, and Bulleit.

This pivotal role defines the global buying guidelines, drives innovation, and builds a scalable framework to maximise reach and ROI across markets, while ensuring compliance with alcohol advertising standards. You will partner with platform teams and senior leadership to shape the future of digital performance.

Qualifikationen

• 6+ years in Paid Social and Paid Search advertising.
• Deep knowledge of CPC/ROAS/CPA bidding models.

Aufgaben

• Define and evolve global buying guidelines across all Paid Social and Search platforms.
• Lead governance reviews and evolve transformation KPIs across markets.
• Champion adoption of generative AI in Paid Social/Search and test emerging formats.
• Partner with platform teams to unlock new capabilities and inventory access.

Kenntnisse

Paid Social

Paid Search

Bid strategy optimization

Data analysis

Stakeholder management

C-suite communication

Global governance

Innovation leadership

Tools

Google Ads

Microsoft Ads

Meta (Facebook/Instagram)

TikTok Ads

Pinterest Ads

Reddit Ads

Jobbeschreibung

Omnicom in London is seeking a Global Biddable Director to lead Paid Social and Paid Search strategy for global brands such as Guinness, Don Julio, Tanqueray, Johnnie Walker, and Bulleit.

This pivotal role defines the global buying guidelines, drives innovation, and builds a scalable framework to maximise reach and ROI across markets, while ensuring compliance with alcohol advertising standards. You will partner with platform teams and senior leadership to shape the future of digital performance.