Global Optimisation Leader — Experimentation & Growth

Vmlenterprisesolutions; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Discretionary bonus

Training opportunities

Medical insurance

Life assurance

Social events

Holiday purchase/sell

Family-friendly policies

Retail discounts

Job summary

WPP Enterprise Solutions in London seeks an experienced Optimisation Principal to lead experimentation-led growth initiatives for global clients. You will define data-driven growth strategies and champion a culture of continuous testing and learning.

You will integrate modern tech stacks, manage global programs, and report ROI to senior stakeholders. The role requires visionary leadership, deep analytics, and cross-functional influence across product, engineering, marketing and data science.

Qualifications

• Experienced in leading global growth and optimisation initiatives.
• Ability to translate data into strategic growth actions.
• Strong stakeholder management across regions and functions.

Responsibilities

• Define and deploy ELG frameworks tailored to client objectives.
• Lead cross-functional teams to design, run and analyse experiments.
• Communicate performance forecasts and ROI via executive summaries.
• Oversee global program delivery, budgets, and timelines.

Skills

Visionary Leadership

Technical Stack Expertise

Experimentation

Analytics

CDP & Personalisation

CMS & Data Infra

Data & Statistical Rigour

Program Execution

Cross-Functional Collaboration

Tools

Adobe Target

Optimizely

GA4

Adobe Analytics

Amplitude

Segment

Tealium

Dynamic Yield

Braze

AEM

Sitecore

Job description

WPP Enterprise Solutions in London seeks an experienced Optimisation Principal to lead experimentation-led growth initiatives for global clients. You will define data-driven growth strategies and champion a culture of continuous testing and learning.

You will integrate modern tech stacks, manage global programs, and report ROI to senior stakeholders. The role requires visionary leadership, deep analytics, and cross-functional influence across product, engineering, marketing and data science.