Global Growth & Experimentation Leader

WPP Enterprise Solutions; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

WPP Enterprise Solutions seeks a senior strategist to lead global growth and optimisation initiatives. You will define experimentation-led growth frameworks, drive cross-functional collaboration, and translate complex data into strategic actions across multiple regions.

You will oversee end-to-end programs, manage resources and budgets, and architect integrated technology solutions spanning analytics, CMS, CDPs, and personalization engines to accelerate client growth.

Qualifications

• Visionary leadership with global growth/optimisation experience.
• Hands-on mastery of the technical stack and architectural understanding.
• Experience with experimentation tools: Adobe Target and Optimizely (server-side, statistical rigor).
• Analytics proficiency: GA4, Adobe Analytics, Amplitude (segmentation and event tracking).
• CMS & Data Infra: AEM, Sitecore, data warehousing, governance, and pipelines.
• Data & Statistical Rigour: advanced statistical analysis for A/B testing and translating metrics into strategy.
• Flawless program execution: Agile/Waterfall delivery, resource planning, risk management, budget oversight.

Responsibilities

• Drive Growth Strategy: Define and deploy scalable Experimentation-Led Growth frameworks and best practices.
• Cultivate Testing Culture: Champion evidence-driven mindset across client organisations, advancing from A/B testing to hypothesis-led experimentation.
• Insights to Action: Lead cross-functional teams in designing, executing, and analysing experiments to translate data into growth initiatives.
• Technical Solution Architecture: Architect integrated solutions ensuring interoperability across experimentation platforms, analytics suites, CMSs, CDPs, and personalisation engines.
• Global Client & Stakeholder Partnership: Act as principal advisor for global optimisation activities and report on performance tied to KPIs.
• Program & Commercial Management: Oversee global programs, managing resources, timelines, budgets, and ROI to justify investment.

Skills

Visionary Leadership

Deep Technical Stack

Adobe Target

Optimizely

GA4

Adobe Analytics

Amplitude

AEM

Sitecore

Data Warehousing

Data Pipelines

Statistical Rigor

Agile/Waterfall

Cross-Functional Collaboration

Job description

WPP Enterprise Solutions seeks a senior strategist to lead global growth and optimisation initiatives. You will define experimentation-led growth frameworks, drive cross-functional collaboration, and translate complex data into strategic actions across multiple regions.

You will oversee end-to-end programs, manage resources and budgets, and architect integrated technology solutions spanning analytics, CMS, CDPs, and personalization engines to accelerate client growth.