Global Media Strategy & Planning Director

Mandarin Oriental; London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading luxury hotel group seeks a Global Media Strategy & Planning Director to elevate brand engagement and commercial performance. This role requires expertise in luxury media planning, digital advertising, and brand partnerships, overseeing all media initiatives across various platforms while ensuring alignment with the company's branding objectives.

Benefits

Learning & Development programs

Complimentary stays in hotels

Health and wellness benefits

Retirement plans

Qualifications

• Deep expertise in luxury media planning and digital advertising.
• Proven track record in integrated, data-driven campaigns.
• Experience managing global media agency relationships.

Responsibilities

• Lead the global media strategy across various platforms.
• Oversee all aspects of media planning and optimization.
• Manage relationships with luxury media agencies and publishers.

Skills

Luxury media planning

Digital advertising

Brand partnerships

Performance marketing

Data-driven campaigns

Education

Bachelor's degree in Marketing or related field

Job description

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Mandarin Oriental is looking for a Global Media Strategy & Planning Director to join our Media Partnerships team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

About The Job

Based at Mandarin Oriental Corporate Office within the Commercial, Media Partnership Department in London, the Global Media Strategy & Planning Director will lead Mandarin Oriental’s global media strategy, ensuring world-class execution across all paid media channels to elevate brand desirability, engagement, and commercial performance. This role will oversee all aspects of media planning, buying, and optimization, managing relationships with global media agencies, luxury publishers, and platform partners to maximize impact and efficiency. The ideal candidate will have deep expertise in luxury media planning, digital and traditional advertising, brand partnerships, and performance marketing, with a proven track record of driving integrated, data-driven campaigns across key global markets.

As Global Media Strategy & Planning Director, you will be responsible for the following duties:

Global Media Strategy & Planning

• Develop and execute a global media strategy that reinforces Mandarin Oriental’s positioning as a leading luxury hospitality brand while supporting awareness, engagement, and revenue objectives.
• Oversee all paid media initiatives across digital, social, print, TV, OOH, and emerging platforms, ensuring a seamless and high-impact brand presence.
• Manage the global media agency, ensuring best-in-class planning, execution, and optimization across all campaigns and markets.
• Orchestrate an omnichannel media approach, integrating upper-funnel brand awareness efforts with lower-funnel performance marketing to drive bookings.
• Work closely with the brand, performance, content, digital, and CRM teams to ensure media investments align with storytelling, personalization, and business goals.
  
  

Publisher & Platform Partnerships

• Own relationships with key luxury media publishers (Condé Nast, Robb Report, Financial Times, Wall Street Journal, Bloomberg, Monocle, How To Spend It, and other premium platforms), ensuring Mandarin Oriental receives value-add opportunities, editorial amplification, and strategic partnerships beyond paid placements.
• Manage platform partnerships (Google, Meta, TikTok, WeChat, RED, LinkedIn, programmatic partners) to optimize media investment and ensure access to premium placements, data insights, and beta opportunities.
• Secure exclusive, first-to-market brand collaborations with media partners to drive innovation and differentiation in the luxury hospitality space.
  
  

Campaign Execution & Optimization

• Oversee all global paid media campaigns, ensuring seamless execution across brand and hotel-level initiatives.
• Define clear KPIs for awareness, engagement, and conversion, ensuring all media investments are measurable and optimized for maximum impact.
• Work closely with the global creative team to ensure all media placements align with Mandarin Oriental’s luxury brand image and storytelling approach.
• Leverage first-party data and audience insights to drive personalization and precision targeting across media buys.
• Lead a test-and-learn approach, continuously analyzing performance data to refine media strategy and allocation.
  
  

Hotel Media Support & Alignment

• Provide strategic guidance to hotel-level marketing teams, ensuring local media plans align with global brand strategy and standards.
• Develop toolkits, templates, and media buying best practices to support hotel teams in executing high-impact, market-relevant media campaigns.
• Establish a structured review and reporting process to track and optimize hotel-level media investments.
  
  

Experiential Media & Branded Content

• Oversee experiential media activations & branded content opportunities, ensuring Mandarin Oriental’s presence at cultural events, sponsorships, and luxury brand showcases enhances brand positioning and desirability.
• Work with the social and influencer teams to integrate earned media amplification into paid campaigns for maximum reach and impact.
  
  

Performance Measurement & Budget Optimization

• Oversee the global media budget, ensuring strategic allocation across paid brand moments & key consumption moments campaigns.
• Define reporting frameworks to measure effectiveness, ensuring data-driven decision-making across all media channels.
• Collaborate with leadership teams to ensure media investments align with business goals and commercial priorities.
  
  

Industry Trends & Innovation

• Stay at the forefront of luxury, travel, and media industry trends, identifying new opportunities for Mandarin Oriental to lead in the digital and experiential media space.
• Explore emerging media platforms, programmatic innovations, and data-driven advertising technologies to future-proof Mandarin Oriental’s media strategy.
• Ensure Mandarin Oriental is positioned as a leader in luxury media innovation, securing premium placements and exclusive media opportunities.
  
  

Our Commitment To You

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
  
  

We're Fans. Are you?

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Hospitality

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