Global Marketing Tech Leader — Platforms & Analytics

Hines; Greater London; On-site; GBP 89,000 - 124,000; Full time

Job summary

Hines is seeking a Senior Manager of Property Marketing Technology to lead the execution and evolution of our global marketing tech ecosystem. You will own platforms spanning websites, CMS, analytics, CRM, and AI integration, shaping how we reach and measure audiences across regions and asset classes.

The role combines product ownership with architectural leadership, translating vision into concrete solutions while ensuring performance, accessibility, and compliance.

Qualifications

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Strong working knowledge of websites and CMS platforms, front‑end concepts, analytics and tag‑management infrastructure, APIs or integrations, and data flows

Responsibilities

• Set the global roadmap for the property marketing technology ecosystem and define release processes.
• Own end-to-end lifecycle for the property website platform, CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization.
• Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures and operating models
• Turn regional and business needs into a prioritized backlog that balances customer experience, commercial value, risk, cost, speed, and platform reuse
• Establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners
• Design and oversee the implementation of tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes
• Ensure data integrity and alignment with business KPIs to support decision‑making and performance optimization of website and technology ecosystems
• Help develop executive and operating dashboards that make performance visible without compromising privacy, security, data minimization, or appropriate access controls
• Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead‑management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities
• Translate business requirements into solution options, technical requirements, implementation plans, and decisions that can work across regions and asset classes
• Partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models
• Identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AI
• Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities within the property marketing function
• Build repeatable controls across jurisdictions, including the United States, the United Kingdom, and the European Union, in partnership with Legal, Privacy, IT, and regional operations teams
• Embed accessibility and inclusive experience requirements into website product development, quality assurance, vendor delivery, and ongoing governance, including WCAG and applicable U.S. accessibility expectations
• Ensure marketing technology decisions support fair housing and anti‑discrimination obligations in the United States and responsible, inclusive marketing practices globally
• Create practical playbooks and review checkpoints that help teams move quickly while meeting Hines standards for compliance, security, accessibility, ethical data use, and ensuring property brand integrity
• Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

Skills

Strong analytical mindset

Exceptional communication

Vendor accountability

Systems thinking

Education

Bachelor's degree in Marketing, Data Science or Technology

Tools

GA4

Google Tag Manager

Data Studio

CMS platforms

Job description

Hines is seeking a Senior Manager of Property Marketing Technology to lead the execution and evolution of our global marketing tech ecosystem. You will own platforms spanning websites, CMS, analytics, CRM, and AI integration, shaping how we reach and measure audiences across regions and asset classes.

The role combines product ownership with architectural leadership, translating vision into concrete solutions while ensuring performance, accessibility, and compliance.