Global Marketing Communications Leader — Brand & Digital

Cummins Europe; Peterborough; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Cummins Inc. in Peterborough, United Kingdom, is seeking a Marketing Communications Manager to lead global campaigns, brand strategy, and digital marketing. You will partner with sales, product, and leadership teams to drive growth and ensure campaign success across channels.

The role requires strong leadership, B2B experience, and a track record in analytics-driven decision making, with a focus on AI-enabled marketing solutions and a high-performing global team.

Qualifications

• College, university, or equivalent degree in Marketing, Communications, Business, or a related field, or equivalent experience required.
• Significant experience in marketing communications, brand management, or digital marketing, preferably within a B2B and global business environment.
• Experience managing teams, including coaching, performance management, and career development activities.
• Product marketing experience and experience leading geographically distributed teams are highly preferred.
• Demonstrated success managing marketing budgets, agency or supplier relationships, and complex cross-functional projects.
• Global marketing experience and a strong understanding of international markets, customer segments, and go-to-market strategies preferred.

Responsibilities

• Develop and execute global marketing communications and brand strategies that support business objectives and drive measurable growth.
• Lead planning, delivery, and optimisation of integrated multi-channel marketing campaigns across digital, social media, email, events, and traditional channels.
• Lead brand strategy, proposition and protection to strengthen brand and resonate with key customer and stakeholder audiences.
• Build strong partnerships with stakeholders across sales, product, communications, and leadership teams to ensure alignment and successful campaign execution.
• Use marketing analytics, performance data, and customer insights to evaluate results, identify opportunities, and support data-driven decision making.
• Lead, coach, and develop a high-performing global team, fostering engagement, capability growth, and continuous improvement.
• Manage budgets, financial controls, risks, and project priorities to ensure marketing initiatives are delivered efficiently, on time, and within budget.
• Support with internal communications planning and execution.
• Drive digital marketing excellence by advancing digital channel activity, exploring AI-enabled marketing solutions, and optimising the marketing technology stack.

Skills

Strategic marketing communications

Digital marketing

Leadership

Analytics

Stakeholder management

Education

Marketing/Communications degree

B2B/global experience

People management experience

Tools

Marketing platforms

AI in marketing

Job description

Cummins Inc. in Peterborough, United Kingdom, is seeking a Marketing Communications Manager to lead global campaigns, brand strategy, and digital marketing. You will partner with sales, product, and leadership teams to drive growth and ensure campaign success across channels.

The role requires strong leadership, B2B experience, and a track record in analytics-driven decision making, with a focus on AI-enabled marketing solutions and a high-performing global team.