Global Marketing Activation Senior Manager

Creed; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading luxury fragrance house is seeking a Global Marketing Activation Senior Manager to enhance brand presence and market share. This strategic role involves developing impactful marketing initiatives, collaborating globally, and managing regional teams to ensure brand consistency and execution. Candidates should possess a strong background in luxury branding and global market activation, with excellent project management and communication skills. The position offers competitive salary and benefits.

Benefits

Competitive salary

Product allowance

25 days holiday

Qualifications

• 5–8 years in luxury brand activation, ideally in beauty or fragrance.
• Experience in international markets, particularly APAC or Travel Retail.

Responsibilities

• Develop and implement 360° marketing activation plans.
• Oversee campaign execution across retail, digital, and social.
• Track market trends and consumer behavior for strategy refinement.

Skills

Strategic thinking

Presentation skills

Project management

Communication

Stakeholder engagement

Cultural sensitivity

Fluent English

Proficiency in Microsoft Office

Marketing tools proficiency

Education

Bachelor’s or Master’s in Marketing, Business

Tools

Marketing/project management tools

Job description

About the House of Creed

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original artisan fragrances made from the finest perfume ingredients the world has to offer.

About the role

As the Global Marketing Activation Senior Manager, you will lead the development and execution of impactful, locally relevant marketing initiatives that strengthen brand equity, drive consumer engagement, and grow market share for a top global luxury fragrance house. Reporting to the Global Marketing Activation Director, you will collaborate with global and regional teams to deliver 360° activation plans across key markets and support the optimization of brand processes and execution.

This role is ideal for a strategic and hands-on marketer with deep expertise in luxury branding and global market activation.

Key responsibilities:

Brand Strategy & Activation

• Develop and implement 360° marketing activation plans aligned with brand and business goals.
• Adapt global strategies for regional relevance and execution.
• Co-create market-specific initiatives with regional teams while maintaining brand consistency.

Campaign Development & Execution

• Lead the creation and localization of marketing toolkits and guidelines.
• Oversee campaign execution across retail, digital, social, and events.
• Gather local insights and results to support post-campaign analysis.

Cross-Functional & Regional Collaboration

• Serve as the main link between Global HQ and regional/local teams.
• Ensure alignment and support for flawless local execution.
• Collaborate with product, digital, creative, training, and PR teams.

Market & Consumer Insights

• Track market trends, competitor activity, and consumer behaviour.
• Use insights to refine activation strategies and enhance brand relevance.

Budget & Project Management

• Manage regional activation budgets and timelines.
• Support the Director with budgeting, reporting, and team operations.

Skills/Experiences desired

Education & Experience

• Bachelor’s or Master’s in Marketing, Business, or related field.
• 5–8 years in luxury brand activation, ideally in beauty or fragrance a plus.
• Experience in international markets, China, APAC, or Travel Retail a strong advantage.

Skills

• Strategic thinker with strong execution, presentation and project management skills.
• Excellent communication and stakeholder engagement.
• High cultural sensitivity and understanding of regional luxury consumers.
• Fluent in English; Mandarin or another Asian language is a plus.
• Proficient in Microsoft Office and marketing/project management tools.

BENEFITS

This role presents a unique opportunity to play a pivotal role in shaping our business. In return you will receive a competitive salary and benefits package, along with product allowance and 25 days’ holiday.

Job Applicant Privacy Policy

Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The House of Creed. Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s).

The House of Creed is an equal opportunity employer, and we encourage candidates from all backgrounds to apply. If you feel this is the right opportunity for you, and you can demonstrate expertise in the above areas, we look forward to receiving your application.

We very much value your interest in our company. Due to a high level of applications, we regret to only be able to contact candidates we feel are best suited for this role. Thank you for your understanding.