Product Enablement, Senior Manager (Activation)

Group M Worldwide Inc.; London; On-site; GBP 70,000 - 95,000; Full time

Job summary

A leading company in the AdTech industry seeks a Product Enablement Senior Manager to drive product adoption and client success. The role involves strategic leadership, global client enablement, and collaboration across teams to ensure effective media planning and execution. Ideal candidates will have extensive experience in product enablement and a strong understanding of the advertising landscape.

Qualifications

• At least 2 years in product enablement or client success.
• Over 6 years in ad tech with understanding of programmatic advertising.
• Experience in developing enablement strategies.

Responsibilities

• Develop understanding of activation products and their applications.
• Design enablement programs tailored to global markets.
• Coordinate global client activation efforts.

Skills

Collaboration

Resourcefulness

Project Management

Job description

Title:Product Enablement Senior Manager, Activation

Location: London

Reporting to: Product Enablement Director

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world.

ABOUT THE PRODUCT & ENGINEERING TEAM

The Choreograph Product & Engineering team is responsible for building the Open Media Studio platform that powers the way GroupM practitioners discover audiences and category dynamics, create media plans to meet campaign objectives, activate media across platforms and channels, and measure the effectiveness of activity. It is a proprietary solution with a fast-expanding user base across markets, agencies, and clients. There is an extensive roadmap of developments to meet evolving use cases, maintain our competitive advantage, and leverage advances in technology and AI.

The team includes specialists in product design, management, engineering, data science, prototyping, project management, and product enablement.

WHO WE ARE LOOKING FOR

We are seeking a senior product enablement manager for our Activation team, responsible for providing the products to expertly execute media plans across channels and platforms according to best practices, ensuring relevance for consumers and delivering optimal outcomes to clients. The role will focus on global clients, supporting the deployment and adoption of activation products within the Global Product & Engineering team, and collaborating with agencies and internal teams.

WHERE WILL THE ROLE BE BASED

The role is based in London and reports to the Director, Product Enablement for Activation. The ideal candidate will have extensive experience in the advertising industry, with a proven track record of developing, deploying, and managing complex solutions. Collaboration skills, especially across a matrix organization and with senior management, are essential. The role involves understanding each product deeply to drive adoption, working with agency leadership on onboarding, collaborating with users, and supporting product evolution through strategic input on roadmaps.

KEY RESPONSIBILITIES

• Product Insight & Strategic Leadership
  • Develop a deep understanding of activation products and their global applications.
  • Collaborate with product and engineering teams to anticipate and leverage upcoming features.
  • Provide strategic input into product roadmaps, aligning with client needs and market dynamics.
  • Drive adoption and expand the user base across GroupM agencies and global clients.

• Global Client Enablement Strategy Execution
  • Design and implement enablement programs tailored to global markets and agency needs.
  • Ensure product adoption and execution align with regional dynamics and client goals.
  • Deliver enablement initiatives supporting effective media planning, activation, and measurement, focusing on optimal client outcomes.

• Coordinating Global Client Activation
  • Act as the central point of coordination for global client activation efforts.
  • Collaborate with cross-functional teams to ensure seamless rollout of activation products across markets.
  • Maintain consistent delivery, support, and client success, while ensuring alignment with global strategies for media planning and campaign execution.

• Creation of Client-Focused Enablement Resources
  • Develop comprehensive resources, training materials, and playbooks to drive product adoption.
  • Tailor resources to meet global and regional client needs, empowering clients to maximize media campaign effectiveness.

• Product Education Leadership
  • Advocate for product education within GroupM and client organizations.
  • Deliver internal and client-facing training sessions to promote successful campaign outcomes through expert product use.
  • Stay informed about product updates and industry developments, ensuring stakeholders are equipped with the latest knowledge.

WHAT YOU WILL NEED

• At least 2 years of experience in product enablement, client success, or a similar role.
• Experience developing enablement strategies and creating supporting materials.
• Ability to collaborate across teams and manage multiple projects simultaneously.
• Over 6 years of experience in ad tech, with a strong understanding of programmatic advertising and digital channels/platforms. Knowledge of campaign execution across social and campaign management platforms.
• Background in training and resource development.
• Exceptional resourcefulness and practical thinking in demanding environments.
• A strong work ethic, capable of working under pressure and managing multiple responsibilities to meet deadlines.
• Experience in SaaS or tech companies is preferred.

If you are ready to lead in the AdTech industry, shaping its future and driving success for Choreograph and our clients, we encourage you to apply and join our team.

Discover more about Choreograph at www.choreograph.com

GroupM and its affiliates are committed to diversity, inclusivity, and equal opportunity. We aim to build a team that reflects a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better work we create together.

(Please note this is a UK-based role and requires individuals to have the right to work in this location)

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